PART-TIME | WINNIPEG LOCATIONS CMANP-PG Communication Management

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Overview

  • Post-graduate diploma program
  • Select courses available by distance and classroom delivery on a part-time basis
  • Available on a full-time basis as well

Description

This post-graduate diploma program provides you with the skills and expertise to develop a deeper understanding of how and why business decisions are made, enabling you to offer more valuable counsel to employers and clients, and to become a greater asset to workplace teams and management.

Undeclared Part-Time Students

Individuals may choose to take the part-time version of this program as an Undeclared Student – someone who would like to take courses for professional development or general interest and is not seeking a credential. Students are restricted to taking a maximum of 2 courses per term, and after successfully completing 4 courses they must apply and be admitted to a program before registering for additional courses.

Special Exemptions and Questions

Requests for special admission requirement exemptions and questions about the program can be directed to Melanie Lee Lockhart.

Admission Requirements

1. Creative Communications, Advertising, Marketing, or Public Relations Diploma or Degree or Related Work Experience
        • Submit proof of:

      o Successful completion of or enrolment in the final year of:

              • Red River College's Creative Communications Program
                      • Specialization in Advertising or Public Relations.
                      • Minimum grade point average (GPA) of 2.5 is required in the second year of the program.

                
             or
      o Advertising, Marketing, or Public Relations Diploma or Degree
             • Must be from an accredited post- secondary institution
             • Minimum grade point average (GPA) of 2.5 is required for the program

            or

                o Work Experience
                       • Submit a work experience form
                       • A minimum of one year working full-time in a professional advertising, marketing, and/or public relations capacity and/or role is required.

                      and
2. English Language Requirements (ELRs)
     • Answer this question to determine if you meet this program’s ELRs:
Have I successfully completed 3 years of full-time high school (secondary) education in Canada, the United States, or an ELR exempt country where English was the language of instruction?
                o If YES, you meet English language requirements.  Apply and then submit your transcripts* for review
or
                o If NO, submit proof of meeting an ELRs option.  If you choose the English language assessment option, review this program's approved assessments and required levels.
or
                o If you completed all of your education in Canada, the United States, or an ELR exempt country in English but you did not graduate high school, submit your transcripts* for review.
    • If your transcripts are from the USA or an ELR exempt country, we will assess an International Credentials Assessment Fee to be paid before your transcripts will be reviewed.

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
COMM-3053Business for Communicators 1
More Information

In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.

COMM-3057Digital Content Marketing
More Information

In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.

COMM-3058Advanced Media Strategy
More Information

In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

COMM-3059Professional Practice
More Information

In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.

COMM-3060Managing Major Projects
More Information

This course equips you with the knowledge, insights, and tools necessary to  professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.


Click the "More Info" link beside the course's name to view the description of the course.

Course Dates and Fees

2022 WI Winter Term - Continuing Education
COMM-3058 Advanced Media Strategymore info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 04, 22 - Apr 12, 22Tu6:00PM - 9:00PMTBA221734$549
Location: Online
Dates
Jan 04, 22 - Apr 12, 22
Class days
Tu
6:00PM - 9:00PM
Delivery
Instructor
TBA
Section
221734
Cost
$549
COMM-3060 Managing Major Projectsmore info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 06, 22 - Apr 14, 22Th6:00PM - 9:00PMTBA221732$549
Location: Online
Dates
Jan 06, 22 - Apr 14, 22
Class days
Th
6:00PM - 9:00PM
Delivery
Instructor
TBA
Section
221732
Cost
$549

Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.

Graduate Employment Report

Red River College Polytechnic surveys its graduates on an annual basis to collect data related to the graduates’ employment status, salary, occupation and skill use. In addition, graduates are asked to indicate their level of satisfaction regarding the education they received at Red River College Polytechnic.

Visit www.rrc.ca/numbers/reports/graduate-satisfaction for graduate satisfaction and employment reports.

College Support Services

Red River College Polytechnic is committed to student success and provides valuable support services to assist in helping students make the most of their time at RRC Polytech.

Visit www.rrc.ca/supports for more information.

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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.