PART-TIME | WINNIPEG LOCATIONS CMANP-PG Communication Management

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Overview

  • Post-graduate diploma program.
  • Courses available by online and classroom delivery on a part-time basis.
  • Six evening credit hours offered per week, per term.

Description

This post-graduate diploma program provides you, the communication professional, with the skills and expertise to develop a deeper understanding of how and why business decisions are made, and to develop your management skills. This enables you to offer more valuable counsel to employers and clients, and to become a greater asset to workplace teams and management.

Registering for individual courses

You may choose to take up to four Communication Management courses individually, for professional development or general interest, without seeking the credential. If you wish to continue beyond that, you must then apply and be admitted to the program before registering for additional courses.

Please note that certain courses in this program are pre-requisites for others.

Courses open for registration in Fall 2023 (28 August - 8 December 2023):

COMM-3058  Advanced Media Strategy (Instructor: Hannah Pratt)

COMM-3059  Professional Practice (Instructor: Rose Regier)

Questions

Questions about the program and its courses can be directed to Melanie Lee Lockhart at mleelockhart@rrc.ca

Admission Requirements

1. Creative Communications, Advertising, Marketing, or Public Relations Diploma or Degree or Related Work Experience
        • Submit proof of:

      o Successful completion of or enrolment in the final year of:

              • Red River College's Creative Communications Program
                      • Specialization in Advertising or Public Relations.
                      • Minimum grade point average (GPA) of 2.5 is required in the second year of the program.

                
             or
      o Advertising, Marketing, or Public Relations Diploma or Degree
             • Must be from an accredited post- secondary institution
             • Minimum grade point average (GPA) of 2.5 is required for the program

            or

                o Work Experience
                       • Submit a work experience form
                       • A minimum of one year working full-time in a professional advertising, marketing, and/or public relations capacity and/or role is required.

                      and
2. English Language Requirements (ELRs)
     • Answer this question to determine if you meet this program’s ELRs:
Have I successfully completed 3 years of full-time high school (secondary) education in Canada, the United States, or an ELR exempt country where English was the language of instruction?
                o If YES, you meet English language requirements.  Apply and then submit your transcripts* for review
or
                o If NO, submit proof of meeting an ELRs option.  If you choose the English language assessment option, review this program's approved assessments and required levels.
or
                o If you completed all of your education in Canada, the United States, or an ELR exempt country in English but you did not graduate high school, submit your transcripts* for review.
    • If your transcripts are from the USA or an ELR exempt country, we will assess an International Credentials Assessment Fee to be paid before your transcripts will be reviewed.

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
COMM-3053Business for Communicators 1
More Information

In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.

COMM-3056Stakeholder Engagement
More Information

In this course, you will learn how to create communication strategies that address the wide range of stakeholder motivations affecting an organization. You will also be taught how to propose and deliver communications that are aligned with organizational goals, employing the Management by Objectives approach to stakeholder relations. You will be prepared to appreciate cultural, political and other differences that inform stakeholders' positions and perceptions and to communicate effectively with them to advance organizational objectives.

COMM-3057Digital Content Marketing
More Information

In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.

COMM-3058Advanced Media Strategy
More Information

In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

COMM-3059Professional Practice
More Information

In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.

COMM-3060Managing Major Projects
More Information

This course equips you with the knowledge, insights, and tools necessary to  professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.


Click the "More Info" link beside the course's name to view the description of the course.

Course Dates and Fees

2024 Winter Term - Continuing Education
COMM-3056 Stakeholder Engagementmore info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 02, 24 - Apr 12, 24M Th6:00PM - 9:00PMS. Franz249983$1,278
Location: Online
Dates
Jan 02, 24 - Apr 12, 24
Class days
M Th
6:00PM - 9:00PM
Delivery
Instructor
S. Franz
Section
249983
Cost
$1,278

Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.

Awards and Scholarships

A complete list of awards, bursaries, and scholarships can be found at catalogue.rrc.ca/AvailableAwards

Entrance Awards

UFCW Local 832 Annual Scholarship Award
Specific Application
Scholarships are available for those who are UFCW members employed by companies that contribute to the Education and Training Trust Fund. Students enrolling in both full-time and part-time studies are eligible. Application deadline is June 1. For further information, contact the UFCW Training Centre.

General Awards

Louis Riel Bursary
Through funding provided by the Manitoba Metis Federation (MMF) and matched by the Manitoba Scholarship and Bursary Initiative (MSBI), bursaries, valued a minimum of $1000, are available to eligible Metis students attending a certificate, diploma or degree program (excluding Apprenticeship and upgrading programs) at Red River College Polytechnic, who are maintaining satisfactory academic progress in their program.  There are two applications that must be submitted:  1. the Louis Riel Bursary application is available from Louis Riel Bursary Application and must be submitted to the Louis Riel Institute (contact information is included on page 1 of the form); 2. the General RRC Polytech Application for Awards, Bursaries and Scholarships (link above) should be completed and submitted online. Only applicants who have submitted both applications will be eligible for consideration. Selection will be based on financial need (those receiving other funding, including MMF funding are still eligible to apply).  Applications will be accepted from August 1st to September 15th each year.  Applicants must be attending their program at the time of the application deadline.  Please note the name of the award to enter on the application.

Richard (Asher) Webb Social Justice Activist Memorial Award

This is an $1000 award given annually to a student who demonstrates exceptional effort and/or the ability to lead, organize and engage students or members of the community in embodying the values of equity, diversity, inclusion, multiculturalism and social justice.

The successful recipient will be a community activist, advocate or leader who has worked for systemic changes at various levels and with various social identities in mind. Their advocacy may involve (but is not limited to): human rights, LGBTT* issues, anti-racism, anti-poverty, public health, non-violence, community-building and student engagement, or encouraging others on issues of social justice that impact the lives of students and the broader community.

Applications will be evaluated by the Selection Committee, based on the following criteria:
• Making a significant contribution to equity, inclusion and social justice through community engagement, either in specific positions of responsibility or while involved in organizing activities. (Requirements: Student statement and at least one reference letter)
• Engaging and inspiring other students or members of the community to advocate on social justice issues that impact the lives of students or the general community.
• Financial need may also be considered. Applicants may choose to complete the financial section of the application, and/or include information.
All full-time and part-time Red River College students are welcome to apply. The general application form must be accompanied by a student statement and required letter(s) of reference in order to be considered. The deadline for applications is March 1st.  Completed application forms should be submitted by email to financialaid@rrc.ca .

RRC Polytech Students' Association Chad Hildebrand Memorial Award
Chad, a BA student, was a member of the Student Advisory Board (SAB) during the 1998-99 school year. He died in March of 2000 as a result of a hockey accident. The 1999-2000 SAB agreed to dedicate the Students’ Association Scholarship fund’s first award in Chad’s memory.  One $1,000 award shall be presented to a Red River College Polytechnic student, who is a current Student Association Board member, exhibits leadership qualities and is actively involved in the college and/or community. Applicants must submit a one-page statement describing their involvement in the college and/ or community.  The application deadline is February 15th.  Please note the name of the award to enter on the application form and have additional required documents ready to upload. 

Indigenous Student Awards

Louis Riel Bursary
Through funding provided by the Manitoba Metis Federation (MMF) and matched by the Manitoba Scholarship and Bursary Initiative (MSBI), bursaries, valued a minimum of $1000, are available to eligible Metis students attending a certificate, diploma or degree program (excluding Apprenticeship and upgrading programs) at Red River College Polytechnic, who are maintaining satisfactory academic progress in their program.  There are two applications that must be submitted:  1. the Louis Riel Bursary application is available from Louis Riel Bursary Application and must be submitted to the Louis Riel Institute (contact information is included on page 1 of the form); 2. the General RRC Polytech Application for Awards, Bursaries and Scholarships (link above) should be completed and submitted online. Only applicants who have submitted both applications will be eligible for consideration. Selection will be based on financial need (those receiving other funding, including MMF funding are still eligible to apply).  Applications will be accepted from August 1st to September 15th each year.  Applicants must be attending their program at the time of the application deadline.  Please note the name of the award to enter on the application.

Continuing Education

Gervin Alexander Dobbin Memorial Award
A $1000 award has been established to honour the memory of former Red River College Evening Program Supervisor, Gervin Alexander Dobbin. The award is available annually and is presented during the fall term to a part-time evening/Saturday program student who is a single parent with a financial need and who is currently registered in a Continuing Education program at RRC Polytech.  Application deadline is October 1st.  Please note the name of the award to enter on the application. 
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