Description
This post-graduate diploma program provides you, the communication professional, with the skills and expertise to develop a deeper understanding of how and why business decisions are made, and to develop your management skills. This enables you to offer more valuable counsel to employers and clients, and to become a greater asset to workplace teams and management.
Registering for individual courses
You may choose to take up to four Communication Management courses individually, for professional development or general interest, without seeking the credential. If you wish to continue beyond that, you must then apply and be admitted to the program before registering for additional courses.
Please note that certain courses in this program are pre-requisites for others.
Courses open for registration in Fall 2023 (28 August - 8 December 2023):
COMM-3058 Advanced Media Strategy (Instructor: Hannah Pratt)
COMM-3059 Professional Practice (Instructor: Rose Regier)
Questions
Questions about the program and its courses can be directed to Melanie Lee Lockhart at mleelockhart@rrc.ca
1. Creative Communications, Advertising, Marketing, or Public Relations Diploma or Degree or Related Work Experience
• Submit proof of:
o Successful completion of or enrolment in the final year of:
• Red River College's Creative Communications Program
• Specialization in Advertising or Public Relations.
• Minimum grade point average (GPA) of 2.5 is required in the second year of the program.
or
o Advertising, Marketing, or Public Relations Diploma or Degree
• Must be from an accredited post- secondary institution
• Minimum grade point average (GPA) of 2.5 is required for the program
or
o Work Experience
• Submit a work experience form
• A minimum of one year working full-time in a professional advertising, marketing, and/or public relations capacity and/or role is required.
and
2. English Language Requirements (ELRs)
• Answer this question to determine if you meet this program’s ELRs:
Have I successfully completed 3 years of full-time high school (secondary) education in Canada, the United States, or an ELR exempt country where English was the language of instruction?
o If YES, you meet English language requirements. Apply and then submit your transcripts* for review
or
o If NO, submit proof of meeting an ELRs option. If you choose the English language assessment option, review this program's approved assessments and required levels.
or
o If you completed all of your education in Canada, the United States, or an ELR exempt country in English but you did not graduate high school, submit your transcripts* for review.
• If your transcripts are from the USA or an ELR exempt country, we will assess an International Credentials Assessment Fee to be paid before your transcripts will be reviewed.
In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.
In this course, you will learn how to create communication strategies that address the wide range of stakeholder motivations affecting an organization. You will also be taught how to propose and deliver communications that are aligned with organizational goals, employing the Management by Objectives approach to stakeholder relations. You will be prepared to appreciate cultural, political and other differences that inform stakeholders' positions and perceptions and to communicate effectively with them to advance organizational objectives.
In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.
In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.
In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.
This course equips you with the knowledge, insights, and tools necessary to professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Click the "More Info" link beside the course's name to view the description of the course.
| Location: Online | |||||||
|---|---|---|---|---|---|---|---|
| Dates | Class Days | Time | Delivery | Instructor | Section | Cost | Actions |
| Jan 02, 24 - Apr 12, 24 | M Th | 6:00PM - 9:00PM | S. Franz | 249983 | $1,278 | ||
Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.
A complete list of awards, bursaries, and scholarships can be found at catalogue.rrc.ca/AvailableAwards
This is an $1000 award given annually to a student who demonstrates exceptional effort and/or the ability to lead, organize and engage students or members of the community in embodying the values of equity, diversity, inclusion, multiculturalism and social justice.
The successful recipient will be a community activist, advocate or leader who has worked for systemic changes at various levels and with various social identities in mind. Their advocacy may involve (but is not limited to): human rights, LGBTT* issues, anti-racism, anti-poverty, public health, non-violence, community-building and student engagement, or encouraging others on issues of social justice that impact the lives of students and the broader community.
Applications will be evaluated by the Selection Committee, based on the following criteria:
• Making a significant contribution to equity, inclusion and social justice through community engagement, either in specific positions of responsibility or while involved in organizing activities. (Requirements: Student statement and at least one reference letter)
• Engaging and inspiring other students or members of the community to advocate on social justice issues that impact the lives of students or the general community.
• Financial need may also be considered. Applicants may choose to complete the financial section of the application, and/or include information.
All full-time and part-time Red River College students are welcome to apply. The general application form must be accompanied by a student statement and required letter(s) of reference in order to be considered. The deadline for applications is March 1st. Completed application forms should be submitted by email to financialaid@rrc.ca .