In Digital Media Design — Interaction Design and Development program, students will learn to create design-driven, responsive websites, apps, and user interfaces. This program trains students to be front-end designers and developers, as well as User Experience (UX) designers. In addition, students will develop skills with content creation strategy, wireframing and prototyping, as well as a variety of field research methods and UX processes. Near the end of the program, there is a three-week work placement in which students will work full time in the industry.
Students must first complete the one-year DMD certificate program, or equivalent, before entering this program.
Digital Media Design certificate students interested in web design and development can choose to enter the Digital Media Design diploma program.
For information about the program contact Chris Brower at cbrower@rrc.ca.
Graduate Profile
The Digital Media Design diploma graduate will learn to:
1. Design, animate and produce digital media projects
2. Research, interpret and apply information to enhance project outcomes
3. Communicate in a team to solve problems creatively while cultivating respectful and productive working relationships
4. Apply design to storytelling using different mediums
5. Manage projects by interacting with stakeholders while respecting timelines, workflow and production schedules
6. Showcase abilities through professional portfolios, presentations, projects and work experience
7. Think critically, self-manage and learn independently
8. Demonstrate industry-ready skills in the chosen specialization streams of Video & Motion Design (V&MD) or Interaction Design & Development (ID&MD)
DOCUMENT SUBMISSION
Upload Through Your Future Student Account
If you do not have a Future Student Account or require assistance, please contact our Student Service Centre at 204-632-2327.
Internationally Educated Applicants - visit www.rrc.ca/credentials for credential assessment information.
| English Language Assessment | Minimum Required Levels | |||
|---|---|---|---|---|
| L - Listening, S - Speaking, R - Reading, W - Writing | L | S | R | W |
| AEPUCE
(Academic English Program of University and College Entrance )
Requirement: Submission of a parchment (certificate) indicating successful completion of the AEPUCE program, including language levels achieved if available. | 8 | 8 | 8 | 7 |
| CAEL and CAEL Online (Canadian Academic English Language) | 60 | 60 | 60 | 60 |
| CLB (LINC)
(Canadian Language Benchmark - Language Instruction for Newcomers to Canada)
Canadian Citizens: LINC programs are not available. | 8 | 8 | 8 | 7 |
| Duolingo
(Duolingo English Test)
* MINIMUM OVERAL SCORE OF 115 REQUIRED. There are no minimum required levels for L,S,R,W. Only Duolingo English Test scores that have been verified through the Duolingo English Test Portal will be accepted. | 0* | 0* | 0* | 0* |
| IELTS - Academic
(International English Language Testing System)
Please Note: 3 year expiry date for Nursing Program Applicants | 6.5 | 6.5 | 6.5 | 6.0 |
| LSI (Language Studies International) | 6.5 | 6.5 | 6.5 | 6.5 |
| PTE - Academic Online Assessment (Pearson Test of English) | 58 | 58 | 58 | 50 |
| Password Skills
(An in person English Language Assessment hosted by RRC Polytech)
This in-person, computer-based test is composed of four test modules: reading, writing, listening and speaking. The test takes 3 hours and 5 minutes to complete and is conducted in two parts. The first part assesses reading, listening, and writing, and the second part assesses speaking in a separate room.
Password Skills is hosted by the RRC Polytech Testing and Assessment Centre: E440, Manitou a bi Bii Daziigae building, on the fourth floor.
If you wish to do Password Skills remotely (not in-person), Password Skills Plus can be taken online. RRC Polytech does not offer Password Skills Plus, but we do accept the results for entry into program.
| 6.5 | 6.5 | 6.5 | 6.0 |
| Password Skills Plus (Password Skills Plus is an online assessment that can be taken instead of Password Skills. ) | 6.5 | 6.5 | 6.5 | 6.0 |
| TOEFL-iBT
(Test of English as a Foreign Language - internet Based Test)
To meet the needs of students who are unable to take the TOEFL iBT® test at a test center due to public health concerns, ETS is temporarily offering the TOEFL iBT Special Home Edition test in selected areas. | 20 | 20 | 19 | 21 |
| Location | Start Date | Apply Link |
|---|---|---|
| Roblin Centre (Prev. PSC) | Aug 25, 2025 | Apply Now |
Students may apply for financial assistance through the Manitoba Student Aid program. For general information on applying please call 204-945-6321 or 1-800-204-1685, or visit their website at www.manitobastudentaid.ca, which also includes an online application. For detailed information, please visit one of the RRC Polytech Student Service Centres or call 204-632-2327. Applicants requiring financial assistance should complete their student loan applications well in advance of the class start date.
Building on concepts and skills introduced in Communications 1 and 2, the focus shifts to knowledge and skills necessary to being a professional and ethical communicator in the digital media industry. Through lectures, group discussion of case studies, role-play, individual projects and a group presentation, skills are further developed in personal branding for career development; improving personal networking and conversational skills; handling difficult and pressure filled meetings and conversations; contributing positively to team projects and clearly and persuasively presenting to live audiences as part of a team.
This course prepares students for their job search after graduation. Students prepare a résumé, cover letter, demo reel, and professional portfolio made up of work that they completed while in the program as well as personal work created outside of school, if appropriate. Students will also be given guidance on starting out as a freelancer. This includes working with clients, preparing contracts, and creative briefs.
This course serves as an introduction to server-side programming (PHP) in the context of template design and development for content management systems (WordPress). Students will also be introduced to server-side technologies such as databases.
Students develop skills with creating content strategy, wireframing and prototyping, as well as a variety of field research methods and UX processes. Students demonstrate their understanding of User Experience with a number of hands-on assignments, including writing personas and designing an interactive product with a user-friendly experience.
This course introduces students to User Interface Design software and techniques, and will focus on the development of skills necessary to allow students to create well-designed interactive documents using current and emerging technologies. While referencing traditional design skills and UX design, the course emphasizes beginner to intermediate level manipulation of XD for wireframe and User Interface design and prototyping software. Students also practice a positive, professional attitude and learn to collaborate, and work within tight deadlines. Students will engage in research, design, prototyping, and focus on content, typography and color, Information Architecture, hierarchy and communication to create original designs in a way that is meaningful and practical.
Students gain a practical, working knowledge of the history of typography and typographic terms used in the digital design industry. Students will also study and become familiar with specific typeface classifications and their various characteristics.
This course is an introduction to content management systems. Students will install and manage WordPress sites. They will design and develop themes for blogs by using WordPress’ API (template hierarchy, the loop, and template tags).
This course focuses on the foundations of client-side scripting (JavaScript). Students will explore the use of JavaScript for web page interactivity such as Document Object Model search and manipulation, event handling, and API interactions. Students will also learn to manage their workflow and debug their code.
This course allows students to develop a project that simulates the demands of real-life work situations within contexts of their own choosing. These projects could include video productions, 2D and/or motion graphic sequences, frame-by-frame animation, or other projects that showcase skills developed within the Digital Media Design — Video and Motion Graphics program. Students will work primarily in an independent fashion, but with guidance of a DMD staff mentor, will present their completed work at the end of the course.
Students apply the principles of UX to UI Design, including guidelines for human-computer interaction, and Human Interface Guideline design principles and standards. The course also focuses on user and task analysis (framing, establishing goals), field research methods (observation, interviewing, testing, documentation of personas), usability testing and the UX process (card sorting, task models user journeys, content requirements, wireframes). This course covers style guides, designing for different screens or environments, user interface design, and best practices in typography, design and navigation.
Building on the skills covered in Web Design 1 and 2, this course delves into web page construction using current web standards. Students will learn to structure their sites for better collaboration and accessibility. Advanced CSS techniques and tooling will be covered.
Students will design meaningful experiences between the user and digital platforms such as social media, websites, wearables and mobile devices. This course builds on intermediate-level design of App and website concepts, planning, branding and User Interface design, prototyping, and interactive design. Through a series of hands-on assignments that encourage exploration of new interaction design and tools, students will be able to apply User Experience and User Interface design theory and produce work at an intermediate level, using current software. Focus on subject matter will be placed on non-profit, sustainability, and design for good. Students will engage in research, design, testing, animation, collaboration and communication to create original designs in a way that is meaningful and practical.
Students design and develop projects using appropriate typography, such as typographic UI kits, icon sets, pattern libraries and learn advanced animation techniques for typography. Students design projects using flexible typesetting methods, and work in teams for collaborating and communicating ideas effectively.
This course focuses on extending WordPress from a blogging platform into a content management system with the use of custom fields and post types. Students will also learn how to create custom plugins and blocks.
In this course students will examine rich internet applications that take advantage of current web and interactive technologies. Students will consider the platforms that are relevant to the development and deployment of modular, responsive applications. Students will combine data, scripts, and interface elements to create applications that may be run in web browsers, and can be extended to run in mobile or other devices. Technologies that will be explored include JavaScript and React.
Students will learn how to use optimize web sites for better performance and faster loading times. Students will deploy cross-browser/platform websites to a live server and will learn how to manage those sites. Emerging technologies in the field of web design will be covered.
Students will complete a full-time, three-week work placement. Students are matched to workplaces according to their strengths, including studios that specialize in graphic design, web and mobile, or video and motion graphics. The placement has proven to be of great benefit both in terms of networking and selecting a specialty.
Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.