Upon successful completion of the program, you should be able to:
- Demonstrate artistry by creating images that evoke an emotional response.
- Apply the principles of lighting and colour theory to a variety of photographic scenarios by measuring, evaluating, and adjusting light and colour to create quality images.
- Apply the mechanics of exposure to control light and influence the final product.
- Apply principles of composition to produce professional images.
- Select and use photographic equipment and technologies appropriate to the task.
- Demonstrate effective use of written, verbal, and non-verbal communication, employing relevant knowledge, skills, and judgment in a business setting.
- Work as a professional, maintaining high standards of practice, make ethical judgments and decisions, follow legal requirements, and adapt to a rapidly changing work environment through demonstrated commitment to lifelong learning and professional associations.
- Work effectively individually and as a member of team, demonstrating time management, organizational, and interpersonal skills.
- Develop proposals and organize and orchestrate photo shoots through the successful management of resources and time.
- Apply business processes through the application of accounting, marketing, sales, data management, and human resources (HR) practices and principles.
- Use and adapt to a variety of computer software and hardware for both photographic and business purposes.
