Learn how to select and use the right photographic equipment and technologies for each situation. You will learn how to interpret technical manuals, select ISO, and manipulate aperture and shutter speed to achieve a desired effect. This class will also teach you how to use lighting equipment, and to apply the mechanics of exposure to control light and influence the final product. Assignments will focus on analyzing, adjusting and manipulating light to determine the quality of light. You will apply the principles of lighting and colour theory to a variety of photographic scenarios by measuring, evaluating and adjusting light/colour to create quality images.
Learn the basic program functions of industry standard photo editing software. Students will learn how to retouch photos using Adobe Photoshop’s painting and editing tools. Students will develop image work flow processes needed to prepare images for presentation, using many of the shortcuts and tips used by expert image editors.
Learn the comprehensive program functions of industry standard photo editing software. You'll learn advance retouching techniques on photos using Adobe Photoshop’s painting and editing tools. Prepare files for commercial printing using work flow processes and techniques used by expert image editors.
You will learn how to develop a web presence on the appropriate social media channels by building a simple website, blog or online store using a popular website builder. You will use creative writing techniques to connect with an audience through blogging and social media posts. You will then explore the fundamentals of online marketing, data analytics, search engine optimization (SEO) and effective use of #hashtags.
Learn about the origins and evolution of photography by focusing on the styles used by photographers throughout history. You will learn how to contrast the strengths and weaknesses of different cameras, lenses and photo processing methods using different historical styles. You will learn about principles of composition, as well as history of photographic technology. You'll learn to produce professional images in the spirit and style of some of history's finest photographers.
Develop the skills needed to produce professional quality portrait photographs. You will learn how to identify the needs of the client prior to a portrait photo shoot, how to set up photographic equipment, and organize a successful portrait photo shoot. Emphasis will be on people and time management skills, as well as camera controls and photographic composition as it relates to portrait photography.
Students will learn to evaluate commercial photography projects and identify the needs of the client before beginning a professional photo shoot. Emphasis will be on developing your eye for visualization of the end product specific to the six main genres of commercial photography.
Develop the skills needed to produce professional quality fine art photographs. You will learn how to apply creative use of photographic equipment and techniques for a fine art photo production. Emphasis will be on creating photographic images that evoke an emotional response.
Learn the marketing concepts required to develop your brand and target your markets.
Promote yourself and your business through well-designed documentation and presentation. In this project-based course, you will become proficient in creating business documents such as proposals, presentations and invoices. Emphasis is placed on quality and production deadlines culminating in a business presentation of your professional portfolio.
Learn to manage photo-shoots like a project manager. You will study the fundamental aspects and principles of project management in a modern photo studio, including lifecycle, integration, planning, organization and communication. This course focuses on managing the practical production, finance and business side of the industry. You will learn how to develop an effective annual budget that reflects the “true costs” of photography projects in a profitable studio.
Build your photographic brand and prepare to launch your professional career by showcasing your strongest content. In this course, you will edit, print and produce a finished portfolio of you photographic skills. Emphasis is placed on professional level post-production techniques and preparing files for both print and web.