In Digital Media Design — Interaction Design and Development program, students will learn to create design-driven, responsive websites, apps, and user interfaces. This program trains students to be front-end designers and developers, as well as User Experience (UX) designers. In addition, students will develop skills with content creation strategy, wireframing and prototyping, as well as a variety of field research methods and UX processes. Near the end of the program, there is a three-week work placement in which students will work full time in the industry.
Students must first complete the one-year DMD certificate program, or equivalent, before entering this program.
Digital Media Design certificate students interested in web design and development can choose to enter the Digital Media Design diploma program.
For information about the program contact Chris Brower at cbrower@rrc.ca.
Graduate Profile
The Digital Media Design diploma graduate will learn to:
1. Design, animate and produce digital media projects
2. Research, interpret and apply information to enhance project outcomes
3. Communicate in a team to solve problems creatively while cultivating respectful and productive working relationships
4. Apply design to storytelling using different mediums
5. Manage projects by interacting with stakeholders while respecting timelines, workflow and production schedules
6. Showcase abilities through professional portfolios, presentations, projects and work experience
7. Think critically, self-manage and learn independently
8. Demonstrate industry-ready skills in the chosen specialization streams of Video & Motion Design (V&MD) or Interaction Design & Development (ID&MD)
DOCUMENT SUBMISSION
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Internationally Educated Applicants - visit www.rrc.ca/credentials for credential assessment information.
| English Language Assessment | Minimum Scores for Certificates, Diplomas and Advanced Diplomas, and Post Graduate Certificates, Post-graduate Diplomas | Minimum Scores for Bachelor Degrees and Creative Communication (excluding Nursing) | Minimum Scores for Applicable Health Related Programs*** |
|---|---|---|---|
| CAEL Online or In-Person | Overall band score of 60 | Overall band score of 70 and Writing of 60 | Overall band score of 70 and Writing of 60†† |
| IELTS Academic Level | Overall 6.0 and No band below 5.5 | Overall 6.5 and No band below 6.0 | Overall 7.0 and No band below 6.5 |
| Password Skills | Overall 6.0 and No band below 5.5 | Overall 6.5 and No band below 6.0 | Overall 7.0 and No band below 6.5†† |
| LINC Certificate | 7 | 8 | Successful completion of Communication for Health Care Professions†† |
| Duolingo Language Test† | 115 and above+ with a min. of 95 in each section | 125 and above with a min. of 100 in each section | N/A†† |
| New English for Academic and Professional Purposes | Successful completion of the program 5 (min 70%) | Successful completion of the program 5 (min 70%) | N/A†† |
| PTE | 54 overall Min 50 in each skill |
60 overall Min 55 in each skill band |
N/A†† |
| TOEFL-ibt Academic Level | 80 (20L, 20S, 19R, 21W) |
90 (22L, 22S, 22R, 24W) |
98 (24L, 23S, 24R, 27W) |
| Academic English Program for University and College Entrance Program (AEPUCE) | Successful Completion | Successful Completion | N/A†† |
| CELBAN | N/A | N/A | 8, 8, 8, 7†† |
†The Duolingo Language Test will no longer be an approved English proficiency test for applications to the Bachelor of Nursing and Allied Health Programs
††These English Language Assessments will not be accepted by Medical Laboratory Sciences
***Applicable Health Related Programs:
| Location | Start Date | Apply Link |
|---|---|---|
| Roblin Centre (Prev. PSC) | Aug 25, 2025 | Apply Now |
Students may apply for financial assistance through the Manitoba Student Aid program. For general information on applying please call 204-945-6321 or 1-800-204-1685, or visit their website at www.manitobastudentaid.ca, which also includes an online application. For detailed information, please visit one of the RRC Polytech Student Service Centres or call 204-632-2327. Applicants requiring financial assistance should complete their student loan applications well in advance of the class start date.
Building on concepts and skills introduced in Communications 1 and 2, the focus shifts to knowledge and skills necessary to being a professional and ethical communicator in the digital media industry. Through lectures, group discussion of case studies, role-play, individual projects and a group presentation, skills are further developed in personal branding for career development; improving personal networking and conversational skills; handling difficult and pressure filled meetings and conversations; contributing positively to team projects and clearly and persuasively presenting to live audiences as part of a team.
This course prepares students for their job search after graduation. Students prepare a résumé, cover letter, demo reel, and professional portfolio made up of work that they completed while in the program as well as personal work created outside of school, if appropriate. Students will also be given guidance on starting out as a freelancer. This includes working with clients, preparing contracts, and creative briefs.
This course serves as an introduction to server-side programming (PHP) in the context of template design and development for content management systems (WordPress). Students will also be introduced to server-side technologies such as databases.
Students develop skills with creating content strategy, wireframing and prototyping, as well as a variety of field research methods and UX processes. Students demonstrate their understanding of User Experience with a number of hands-on assignments, including writing personas and designing an interactive product with a user-friendly experience.
This course introduces students to User Interface Design software and techniques, and will focus on the development of skills necessary to allow students to create well-designed interactive documents using current and emerging technologies. While referencing traditional design skills and UX design, the course emphasizes beginner to intermediate level manipulation of XD for wireframe and User Interface design and prototyping software. Students also practice a positive, professional attitude and learn to collaborate, and work within tight deadlines. Students will engage in research, design, prototyping, and focus on content, typography and color, Information Architecture, hierarchy and communication to create original designs in a way that is meaningful and practical.
Students gain a practical, working knowledge of the history of typography and typographic terms used in the digital design industry. Students will also study and become familiar with specific typeface classifications and their various characteristics.
This course is an introduction to content management systems. Students will install and manage WordPress sites. They will design and develop themes for blogs by using WordPress’ API (template hierarchy, the loop, and template tags).
This course focuses on the foundations of client-side scripting (JavaScript). Students will explore the use of JavaScript for web page interactivity such as Document Object Model search and manipulation, event handling, and API interactions. Students will also learn to manage their workflow and debug their code.
This course allows students to develop a project that simulates the demands of real-life work situations within contexts of their own choosing. These projects could include video productions, 2D and/or motion graphic sequences, frame-by-frame animation, or other projects that showcase skills developed within the Digital Media Design — Video and Motion Graphics program. Students will work primarily in an independent fashion, but with guidance of a DMD staff mentor, will present their completed work at the end of the course.
Students apply the principles of UX to UI Design, including guidelines for human-computer interaction, and Human Interface Guideline design principles and standards. The course also focuses on user and task analysis (framing, establishing goals), field research methods (observation, interviewing, testing, documentation of personas), usability testing and the UX process (card sorting, task models user journeys, content requirements, wireframes). This course covers style guides, designing for different screens or environments, user interface design, and best practices in typography, design and navigation.
Building on the skills covered in Web Design 1 and 2, this course delves into web page construction using current web standards. Students will learn to structure their sites for better collaboration and accessibility. Advanced CSS techniques and tooling will be covered.
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Students will complete a full-time, three-week work placement. Students are matched to workplaces according to their strengths, including studios that specialize in graphic design, web and mobile, or video and motion graphics. The placement has proven to be of great benefit both in terms of networking and selecting a specialty.
Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.