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  • Two-year diploma program
  • September entry date
  • Annual Application deadline: April 30th
  • Laptop delivery (buy your own laptop)
  • Exchange District Campus (formerly Princess Street Campus), Winnipeg
  • Four specializations: Advertising & Marketing Communications, Journalism, Media Production, Public Relations & Communication Management
  • Work experience: two three-week industry placements   
  • Joint diploma/degree option with The University of Winnipeg
  • Credit transfer opportunities: Athabasca University
  • International applicants please visit Academic Program, Dates and Fees for a listing of programs for international students, current availability and online application instructions


Creative Communications prepares you for a career in advertising and marketing communications, broadcasting, media production, journalism, public relations and communications management. The program gives you the skills and knowledge necessary to obtain an entry-level position in this wide range of communication-based jobs. 

In addition to the areas listed above, students may also take courses in digital media design for print and web, visual storytelling, creative writing, business communications, social media strategy, data analytics and brand marketing.

During your course work, you will work in a media production studio, a Foley/sound recording studio, sound editing suites as well as other dedicated lab spaces.

Indigenous Manitobans may be interested in learning about the Red River College Polytechnic Indigenous Education Pathway to Business, Creative Communications and Digital Technology Programs before applying to Creative Communications. Pathway to Business, Creative Communications and Digital Technology is a nine-month preparatory and exploratory program that provides Indigenous Manitobans with the skills and supports to transition into selected RRC Polytech programs by increasing academic, personal, social and financial readiness. More information about this program can be found at

Graduate Profile

The Creative Communications graduate will learn to:

1. Create strategic advertising and marketing communications, and brand-new content in traditional and new marketing environments.

2. Produce multimedia journalism and visual stories through research, interviews, photography, videography, writing, and reporting.

3. Shoot, edit, and present media productions as part of a team in-studio and in the field.

4. Craft messages that ethically shape and persuade public opinion to achieve strategic organizational objectives.

5. Write stories, creative projects, and business communications with clarity and economy. Edit, prepare work for publication, and market one's writing.

6. Lay out, design, and produce communication documents for print and web using digital software applications.

7. Create basic business plans, contracts, and proposals for project work.

8. Showcase advanced communication abilities through professional portfolios, projects, and work placements.

9. Be professional in communications conduct through leadership, ethics, project management, critical thinking, engagement, problem-solving, awareness of workplace culture and politics, interpersonal relationships, and self-management.

Program Explorer

Use RRC Polytech’s new Program Explorer tool to find the program that works best for you. Discover programs based on your interests or filter by location, credential, annual intake and other options.


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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.