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Overview Admission Requirements English Language Assessments Who Should Enrol? Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Majors Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Other Information Joint Programs Employment Potential Advisory Committee

COMM-3051Brand Marketing

This course places an emphasis on brand marketing planning and strategy using a consumercentric approach. Students will discover the processes used in brand development and how it ties to marketing plans, the marketing mix, and competitive forces. Students will learn how to analyze, position and market a brand, and enhance the brand experience. Students will also create an integrated marketing communications plan for a client.

Prerequisites

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