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Overview Admission Requirements English Language Assessments Who Should Enrol? Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Majors Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Other Information Joint Programs Employment Potential Advisory Committee

COMM-2160Public Relations and Communication Management 2

Students learn the fundamentals of building a strategic approach to a communication problem - from research and analysis to choosing the right communication tactics for the job and measuring results. Then, they build on their knowledge of common Public Relations roles in exploring how practitioners apply that strategic approach to solve common organizational challenges of various kinds. The course is delivered through classroom discussion, readings, individual and group projects.

Prerequisites

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