FULL-TIME | WINNIPEG LOCATIONS COMSF-CT Commerce Industry Sales & Marketing

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  • One-year certificate
  • September entry date
  • Exchange District Campus, Winnipeg
  • One-week work study 
  • Accreditation opportunity
  • Recognized by the Canadian Professional Sales Association (CPSA)
  • International applicants please visit Academic Program, Dates and Fees for a listing of programs for international students, current availability and online application instructions.

This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success. 

The program promotes a needs-satisfaction selling philosophy supported by strategic selling techniques. It focuses on the selling function of marketing and its relation to an overall marketing strategy.

Selling is well-suited to learning through application, with the use of oral presentations and salesperson and customer role plays. Throughout the program you will have many opportunities to practice your presentation and selling skills and to review your performance.

You will study the various functions of marketing. You will strengthen your interpersonal skills and develop the persuasive communication strategies you need for success in sales.

The Career and Personal Development courses will expose you to the real world of business and help you identify the areas in the field of personal selling that you are interested in. In addition to exploring your career interests, you participate in a number of workshops to develop the skills that will help you both in the program and in your professional career. You will spend one full week with a sponsoring firm, where you will research the firm's sales and marketing strategies.

After you apply, you will be invited to attend an information session to inform you about your career choice and prepare you for the demands of the program. Although attendance is not mandatory, you are encouraged to take advantage of this opportunity.

Admission Requirements

If your academic history includes any of the following, please visit me.rrc.mb.ca/Catalogue/Information/MyEducation for important information: post-secondary studies at an institution other than Red River College; Modified (M), English as an Additional Language (E), or GED high school courses; or home schooling.

However, if you apply within 6 weeks of the program start date, admission requirements are due within 5 days of applying.

Regular Admission Requirements

  1. Grade 12
    • Submit proof of graduation from or enrolment in Grade 12
    • If you provide proof of enrolment at time of application, your official final grades indicating successful completion must be submitted by July 15 for fall enrolment or by the deadline specified in your admission letter
    • If you are required to complete an English language assessment, do not submit your transcripts until requested to do so.  See English Language Requirements (ELRs) for more information.
  2. English Language Requirements (ELRs)
    • Have you successfully completed the equivalent of three years of full-time secondary (high school) education in Canada, the United States, or an ELR exempt country where English was the language of instruction? To view a list of ELR exempt countries click here.
      • If yes, you appear to meet English language requirements. Submit your transcripts for verification purposes.
      • If no, you are required to submit proof of meeting an English language requirements option.  If you choose to complete an English language assessment, review this program's approved assessments and required levels.
      • If you completed all of your education in Canada, the United States, or an ELR exempt country in English but did not complete three years of high school, submit your transcripts for review.

Mature Student Admission Requirements
If you are 19 years of age or older and have been out of high school for a minimum of one year at time of application, and you do not meet the regular admission requirements, you may apply under the Mature Student admission requirements.

  1. Academic Requirement
    • High school graduation is not required, but you must have successfully completed or be enrolled in:
      • One credit in each of the following courses:
        • Grade 12 English 40S
        • Grade 11 Math 30S
      • RRC's Introduction to Business program (this program is no longer offered by the College)
    • If you provide proof of enrolment at time of application, your official final grades indicating successful completion must be submitted by July 15 for fall enrolment or by the deadline specified in your admission letter
    • If you are required to complete an English language assessment, do not submit your transcripts until requested to do so.  See English Language Requirements (ELRs) for more information.
  2. Meet Regular Admission Requirement 2

English Language Assessments

English Language AssessmentMinimum Required Levels
L - Listening, S - Speaking, R - Reading, W - WritingLSRW
AEPUCE (Academic English Program of University and College Entrance )
CAEL (Canadian Academic English Language)
CLB (LINC) (Canadian Language Benchmark - Language Instruction for Newcomers to Canada)
Canadian Citizens: LINC programs are not available.
CanTEST (Canadian Test of English for Scholars and Trainees)
RRC Institutional or Official CanTEST accepted EXCEPT for the Medical Laboratory Sciences (MLS) program. The MLS program requires the Official CanTEST (the RRC Institutional CanTEST will not be accepted).
IELTS - Academic (International English Language Testing System)
TOEFL-iBT (Test of English as a Foreign Language - internet Based Test)

Who Should Enrol?

Certain characteristics describe the successful salesperson. If you are considering a career in sales, you should possess the following traits:

  • Have strong interpersonal skills 
  • Be self-motivated
  • Be mature 
  • Have a positive attitude and be enthusiastic
  • Be dependable
  • Be flexible
  • Have a genuine interest in helping people

As this program is academically demanding, good time management skills are essential. You will be required to work on projects and assignments outside of classroom hours.

Locations, Dates and Fees

Next Estimated Term 1 Start Date (subject to change)

Location Start Date Apply Link
Roblin Centre (Prev. PSC) Aug 31, 2020 Apply Now

Costs (estimates only; subject to change)

Program/Student Fees
Year 1
Books and Supplies
Year 1
Program/Student Fees (International)
Year 1

Students may apply for financial assistance through the Manitoba Student Aid program. For general information on applying please call 204-945-6321 or 1-800-204-1685, or visit their website at www.manitobastudentaid.ca, which also includes an online application. For detailed information, please visit one of the RRC Student Service Centres or call 204-632-2327. Applicants requiring financial assistance should complete their student loan applications well in advance of the class start date.

Red River College is a participating institution in the HigherEdPoints program. Through this program, students are able to convert Aeroplan® Miles and TD Points into funds to help cover their tuition. Family members and friends can also contribute to a student’s education by converting their loyalty points - anyone can donate their points to an individual student.

Visit the HigherEdPoints website for more information about the program and/or to set up an account to convert your points.

Program Outline

The program is divided into two terms. You need a minimum term GPA of 2.0 in Term 1 to be eligible to proceed to Term 2. To meet graduation requirements, you must successfully complete all courses in the program.

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
ADMN-1005Business Essentials
More Information

This course is designed to introduce students to the Canadian business environment. Exposure to the principles of micro-and macro-economic issues, business formations, organizational structures, and finance will be provided.

COMM-1155Sales Communications
More Information

This course teaches students effective writing and speaking techniques used to strengthen their interpersonal and business communication skills. Students will learn to plan, organize, write, and revise routine business correspondence. Additionally, students will develop skills in business, telephone, and email etiquette, and learn how to create a good first impression. They will prepare for and deliver oral presentations using a variety of multi-media.

COMM-2011Advanced Sales Communications
More Information

This course provides more exposure to business etiquette skills. Students will plan, organize, write, and revise a formal business proposal. Additionally, students will deliver persuasive sales presentations, learn negotiation styles, and conduct effective meetings.

COMP-1239Business Applications
More Information

This is a hands-on course in which students develop skills in the use of current Microsoft productivity software. Topics include introductory and intermediate skills in Microsoft Windows, Word, Excel, and PowerPoint and MS Project as well as the integration of these applications.

FNCE-1000Business Environments
More Information

This course is designed to describe the basic workings of the Canadian legal system and identify the fundamentals of Canadian contract law. The course will examine legislation and regulations relevant to sales and marketing. Additionally, students will recognize and calculate the various forms of financially acquiring an asset.

MGMT-2006Sales Management and Administration
More Information

This course is designed to provide students with an understanding of sales management. It looks at the current trends, tools and techniques that productive sales managers need in today's competitive environment.


MRKT-1011Marketing Essentials
More Information

This course introduces students to the dynamics of marketing and its role in society. Topics include how the marketing function relates to the strategic business plan. Students will apply research methodologies and interpret results to identify and address problems and opportunities.

MRKT-2006Marketing Strategy
More Information

This course will assist students to further enhance skills and objectives introduced in Marketing Essentials. Students will develop and adapt an overall marketing strategy and an appropriate marketing mix. Students will review basic arithmetic and algebraic operations, including mark-ups, mark-downs, and discounts.

PDEV-1006Professional Development 1
More Information

This course is designed to include a variety of workshops aimed at developing skills that will benefit students while on program and in their professional sales careers. students will research organizations' marketing strategies in a chosen industry. Emphasis will be placed on developing appropriate goals and objectives to guide behaviour and comply with professional codes of conduct.

PDEV-2004Professional Development 2
More Information

This course is a continuation of Professional Development 1, providing additional exposure to the business world and the field of sales and marketing. Students will have the opportunity to spend one week with a sponsoring organization with the purpose of researching the firm's sales and marketing strategies. Moreover, students will enhance their networking and business etiquette skills as well as strengthen their job search skills by targeting their resumes and cover letters to their chosen career paths.

SALE-1000Basic Sales
More Information

This course will introduce basic selling theory as well as promote the development of strategic selling skills essential in achieving sales career success. The course focus is on the establishment and maintenance of profitable long-term business relationships.

SALE-2000Advanced Sales
More Information

Business-to-business selling usually involves complex buying situations featuring professional buyers. This course will enable students to develop strategies for a successful career in sales developing win-win relationships with a wide variety of potential clients.


Transfer Credit Opportunities

Accreditation Opportunities
If you successfully complete all courses in the program, you are eligible to receive a Certificate of Accreditation from the Canadian Professional Sales Association (CPSA).

The CPSA is a self-governing organization that controls the standards, conduct, and discipline of its members. Among other things, the CPSA provides professional development programs to its 30,000 members across Canada. Successful completion of the CPSA Certificate program, and the Certified Sales Professional (CSP) exams, combined with at least two years experience as a salesperson, qualifies you to use the designation CSP (Certified Sales Professional).

Transferring credits to other post secondary institutions
Thompson Rivers University
For more information, contact the Thompson Rivers University Admissions department. 

Continuing Education
For advanced training, you can take continuing education classes to further develop your background as a managerial candidate. There are programs at Red River College and universities that will advance your training in accounting, business administration, and communications.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.

Graduate Employment Report

Red River College surveys its graduates on an annual basis to collect data related to the graduates’ employment status, salary, occupation and skill use. In addition, graduates are asked to indicate their level of satisfaction regarding the education they received at Red River College.

Visit www.rrc.ca/numbers/reports/graduate-satisfaction for graduate satisfaction and employment reports.

Employment Potential

Graduates of this program have gained employment as sales and marketing representatives selling business-to-business (B2B) in various industries, including the following:

  • Industrial equipment
  • Food and beverage products
  • Publishing
  • Office supplies and equipment
  • Transportation services
  • Financial services
  • Communications products
  • Consumer goods and services

Contact Information

For general information about this program or how to apply, contact Enrolment Services at 204-632-2327.

For detailed program information, contact:

Jennifer Powell

How to Apply

For information on how to apply to this program, follow the link below.


Student Evaluation of Program

Every year Red River College surveys students, in all full-time programs, to learn more about their college experience. The questionnaire includes questions about students’ experiences with College programs, facilities, and services offered.

Visit www.rrc.ca/numbers/reports/student-evaluation-of-program for student evaluation of program reports.

College Support Services

Red River College is committed to student success and provides valuable support services to assist in helping students make the most of their time at RRC.

Visit www.rrc.ca/supports for more information.

Page produced on 2020-02-25 10:57:40
Red River College endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.