Description
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
The program promotes a needs-satisfaction selling philosophy supported by strategic selling techniques. It focuses on the selling function of marketing and its relation to an overall marketing strategy.
Selling is well-suited to learning through application, with the use of oral presentations and salesperson and customer role plays. Throughout the program you will have many opportunities to practice your presentation and selling skills and to review your performance.
You will study the various functions of marketing. You will strengthen your interpersonal skills and develop the persuasive communication strategies you need for success in sales.
The Career and Personal Development courses will expose you to the real world of business and help you identify the areas in the field of personal selling that you are interested in. In addition to exploring your career interests, you participate in a number of workshops to develop the skills that will help you both in the program and in your professional career.
After you apply, you will be invited to attend an information session to inform you about your career choice and prepare you for the demands of the program. Although attendance is not mandatory, you are encouraged to take advantage of this opportunity.
DOCUMENT SUBMISSION
Upload Through Your Future Student Account
If you do not have a Future Student Account or require assistance, please contact our Student Service Centre at 204-632-2327.
Internationally Educated Applicants - visit www.rrc.ca/credentials for credential assessment information.
However, if you apply within 6 weeks of the program start date, admission requirements are due within 5 days of applying.
Regular Admission Requirements
Mature Student Admission Requirements
If you are 19 years of age or older and have been out of high school for a minimum of one year at time of application, and you do not meet the regular admission requirements, you may apply under the Mature Student admission requirements.
| English Language Assessment | Minimum Required Levels | |||
|---|---|---|---|---|
| L - Listening, S - Speaking, R - Reading, W - Writing | L | S | R | W |
| AEPUCE
(Academic English Program of University and College Entrance )
Requirement: Submission of a parchment (certificate) indicating successful completion of the AEPUCE program, including language levels achieved if available. | 8 | 8 | 8 | 7 |
| CAEL and CAEL Online (Canadian Academic English Language) | 60 | 70 | 60 | 60 |
| CLB (LINC)
(Canadian Language Benchmark - Language Instruction for Newcomers to Canada)
Canadian Citizens: LINC programs are not available. | 8 | 8 | 8 | 7 |
| Duolingo
(Duolingo English Test)
* MINIMUM OVERAL SCORE OF 115 REQUIRED. There are no minimum required levels for L,S,R,W. Only Duolingo English Test scores that have been verified through the Duolingo English Test Portal will be accepted. | 0* | 0* | 0* | 0* |
| IELTS - Academic
(International English Language Testing System)
Please Note: 3 year expiry date for Nursing Program Applicants | 6.5 | 7.0 | 6.5 | 6.0 |
| PTE - Academic Online Assessment (Pearson Test of English) | 58 | 65 | 58 | 50 |
| Password Skills
(An in person English Language Assessment hosted by RRC Polytech)
This in-person, computer-based test is composed of four test modules: reading, writing, listening and speaking. The test takes 3 hours and 5 minutes to complete and is conducted in two parts. The first part assesses reading, listening, and writing, and the second part assesses speaking in a separate room.
Password Skills is hosted by the RRC Polytech Testing and Assessment Centre: E440, Manitou a bi Bii Daziigae building, on the fourth floor.
If you wish to do Password Skills remotely (not in-person), Password Skills Plus can be taken online. RRC Polytech does not offer Password Skills Plus, but we do accept the results for entry into program.
| 6.5 | 7.0 | 6.5 | 6.0 |
| Password Skills Plus (Password Skills Plus is an online assessment that can be taken instead of Password Skills. ) | 6.5 | 7.0 | 6.5 | 6.0 |
| TOEFL-iBT
(Test of English as a Foreign Language - internet Based Test)
To meet the needs of students who are unable to take the TOEFL iBT® test at a test center due to public health concerns, ETS is temporarily offering the TOEFL iBT Special Home Edition test in selected areas. | 20 | 23 | 19 | 21 |
Certain characteristics describe the successful salesperson. If you are considering a career in sales, you should possess the following traits:
As this program is academically demanding, good time management skills are essential. You will be required to work on projects and assignments outside of classroom hours.
| Location | Start Date | Apply Link |
|---|---|---|
| Roblin Centre (Prev. PSC) | Aug 25, 2025 | Apply Now |
Students may apply for financial assistance through the Manitoba Student Aid program. For general information on applying please call 204-945-6321 or 1-800-204-1685, or visit their website at www.manitobastudentaid.ca, which also includes an online application. For detailed information, please visit one of the RRC Polytech Student Service Centres or call 204-632-2327. Applicants requiring financial assistance should complete their student loan applications well in advance of the class start date.
The program is divided into two terms. You need a minimum term GPA of 2.0 in Term 1 to be eligible to proceed to Term 2. To meet graduation requirements, you must successfully complete all courses in the program.
Please click below to download the program At a Glance Sheet:
https://catalogue.rrc.ca/files/File/catalogue/COMSF_AtAGlance.pdf
This course is designed to introduce the student to the complexities of the Canadian business environment. Exposure to business frameworks, accounting, finance, marketing, management, human resource management and operations management will be provided. Special emphasis is placed on small business; the driver of the economy and creator of most new jobs. The course will include case studies, applications, and analyses of Canadian businesses.
This course teaches the student effective writing and speaking techniques used to strengthen their interpersonal and business communication skills. The student will learn to plan, organize, write, and revise routine business correspondence. Additionally, the student will develop skills in business, telephone, and email etiquette, and learn how to create a good first impression. The student will prepare for and deliver oral presentations using a variety of multi-media.
This course further develops the student's communication skills as they apply to the world of business. The student will learn to select appropriate modes of communication and practice with applying different types of strategies in managing client relationships and building networks. The significance of teamwork in business through participation in group work will be examined. The student will also practice and develop client interview skills applicable in all areas of business to support internal and external customer service, problem solving, needs assessment and sales. Technologies will be explored including the application of Customer Relationship Management (CRM). The student will also submit a series of documents used in business communication.
This course provides more exposure to business etiquette skills. Students will plan, organize, and create a pitch deck. Additionally, students will deliver persuasive sales presentations, learn negotiation styles, and conduct effective meetings.
This course is offered in a blended format featuring online content with in class workshops on current topics in computing. This is a hands-on course where the student will develop skills in the use of Windows, Word, and PowerPoint, advanced skills in Excel and exposure to relational databases. A final project integrates these applications.
This course is designed to describe the basic workings of the Canadian legal system and identify the fundamentals of Canadian contract law. The course will examine legislation and regulations relevant to sales and marketing. Additionally, the student will recognize and calculate the various forms of financially acquiring an asset.
This course builds sales management competencies in strategic planning and implementation, leading and coaching, technological skills, and workforce diversity management within a competitive business environment.
This course focuses on the high level role that marketing plays in strategic planning and organizational management. This course takes a student-centred approach to the current customer-focused marketing landscape in today’s digital and global world. The student will gain an in depth understanding of the marketing mix and the impact these elements have on the marketing process. The student will apply the broad framework of market segmentation using the concepts of segmentation, targeting and positioning (STP). The student will segment a market by organizing the market into groups, use targeting to send a message to potential segments, and use positioning to identify how customers view a product or service.
Learn and practice skills, attitudes and behaviours to succeed in a diverse professional environment. The student will reflect on past and current experiences to gain confidence in their abilities and build better professional relationships. Through a series of interactive workshops, discussions and role playing, the student will compare differences in behaviours and ethics in various business environments.
This course will introduce basic selling theory as well as develop tactical and strategic selling skills essential in achieving sales career success. The course focus is on the establishment and maintenance of profitable long-term business relationships.
Business-to-business selling involves complex buying situations featuring professional buyers. Business-to-consumer selling has become increasingly technologically complex. This course develops successful sales competencies for both B2B and B2C environments.
Hardware | Minimum Requirement |
Processor | Intel® Core™ i5 Processor or AMD equivalent |
RAM (memory) | 8 GB RAM |
Webcam | Integrated or external |
Headphones | USB, with integrated microphone |
Wi-Fi | IEEE 802.11ac / n |
Ports | One USB 2+, HDMI |
Accreditation Opportunities
If you successfully complete all courses in the program, you are eligible to receive a Certificate of Accreditation from the Canadian Professional Sales Association (CPSA).
The CPSA is a self-governing organization that controls the standards, conduct, and discipline of its members. Among other things, the CPSA provides professional development programs to its 30,000 members across Canada. Successful completion of the CPSA Certificate program, and the Certified Sales Professional (CSP) exams, combined with at least two years experience as a salesperson, qualifies you to use the designation CSP (Certified Sales Professional).
Transferring credits to other post secondary institutions
Thompson Rivers University
For more information, contact the Thompson Rivers University Admissions department.
Continuing Education
For advanced training, you can take continuing education classes to further develop your background as a managerial candidate. There are programs at Red River College and universities that will advance your training in accounting, business administration, and communications.
Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.
Graduates of this program have gained employment as sales and marketing representatives selling business-to-business (B2B) in various industries, including the following: