Receive an introduction to Canadian business and cover current business procedures, contributions, and issues. Study the changes that occur in today’s business world and learn to understand the private enterprise system in global economy. Develop an appreciation for the environment for business, the social and ethical responsibilities of businesses, and the economic forces that affect them. After completion of the course, you should be able to develop a business plan that includes elements of quality, customer satisfaction, principles of management, financial planning, marketing strategies, and human resources.
This course develops knowledge and skills necessary to deliver outstanding customer service. Students will develop skills related to listening, empathy, customer motivation and diversity, communication, and conflict resolution. Since customer service consists primarily of interaction with others in various situations, students will enhance their interpersonal communication skills.
This course will guide students through the techniques and processes involved in writing, speaking, and listening effectively for business. Students will be taught skills for networking, meetings, and working in teams. Students will apply a direct approach to create professional emails and letters. Students will learn strategies for competent information report writing. Students will be taught how to create and deliver a memorable oral presentation. The proper use of business writing rules, grammar, and etiquette will be emphasized throughout the course.
Develop the basic principles of business writing and discuss topics such as: standard business formats, the ability to write clear, readable letters and memos. It also reviews correct grammar and usage and how to improve effectiveness as a speaker.
This course is designed to provide students with an understanding of sales management and the current trends, tools, and techniques that productive sales managers need in today's competitive environment.
The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.
Develop an understanding of basic, proven techniques of selling and particularly retail selling. Participants are encouraged to apply the information gained to their own situations by the learn-by-doing approach.
This is a practical course designed for students who have an interest in a career in sales or related disciplines in the marketing field. Basic theories are discussed and employed. Emphasis is on development of specific sales preparations and presentation skills. Field research, prospect planning, videos, and role-plays will be included.