The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.
Beginning September 1, 2018: students enrolling in Online Education courses will be required to purchase textbooks and materials at participating Campus stores or online. To review booklists and purchase textbooks, please visit bookstore.rrc.ca.
Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
| Location: Online | |||||||
|---|---|---|---|---|---|---|---|
| Dates | Class Days | Time | Delivery | Instructor | Section | Cost | Actions |
| Jan 12, 21 - Mar 18, 21 | Tu Th | 6:00PM - 10:00PM | TBA | 206055 | $685 | ||