The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
| Location: Online | |||||||
|---|---|---|---|---|---|---|---|
| Dates | Class Days | Time | Delivery | Instructor | Section | Cost | Actions |
| Jan 11, 22 - Mar 17, 22 | Tu Th | 6:00PM - 10:00PM | A. Busby | 220100 | $705 | ||