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PART-TIME | WINNIPEG LOCATIONS CMANP-PG Communication Management

Courses and Descriptions

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
COMM-3053Business for Communicators 1
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In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.

COMM-3056Stakeholder Engagement
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In this course, you will learn how to create communication strategies that address the wide range of stakeholder motivations affecting an organization. You will also be taught how to propose and deliver communications that are aligned with organizational goals, employing the Management by Objectives approach to stakeholder relations. You will be prepared to appreciate cultural, political and other differences that inform stakeholders' positions and perceptions and to communicate effectively with them to advance organizational objectives.

COMM-3057Digital Content Marketing
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In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.

COMM-3058Advanced Media Strategy
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In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

COMM-3059Professional Practice
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In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.

COMM-3060Managing Major Projects
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This course equips you with the knowledge, insights, and tools necessary to  professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.

COMM-4006Applied Capstone Planning
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In this course, you will apply your knowledge and the project management skills you developed previously in the post-graduate diploma program to independently plan a major communication campaign or project of your choosing (subject to faculty approval). This project will be of the sort a professional communicator might undertake in the regular course of business for a real-life client. You will also design, pitch, strategize, and create a professional workflow for the project.

Prerequisites:
COMM-4007Applied Capstone Execution and Measurement
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In this course, you will independently execute a major communication campaign or project of your choosing (subject to faculty approval), of the sort a professional communicator might undertake in the regular course of business, for a real-life client. You will design, pitch, strategize, implement, and evaluate the project; provide status reporting; and then prepare a final report and formal presentation of the project's execution and outcomes. Course delivery will combine classroom instruction, one-on-one mentoring, group work and independent research and execution.

Prerequisites:
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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.