COMM-4005Communications Leadership
In this course, you will learn how to develop organizational communication policies and procedures that will support positive long-term relationships with stakeholder publics, and to work with management to codify them organization-wide. This includes aligning communication activities with organizational priorities; executive motivations, concerns and considerations; principles and practices of change management; corporate social responsibility; pitching solutions and reporting on outcomes. You will also build your own managerial skills with an introduction to managing people, from volunteers to contractors and partners to direct reports. Areas of focus in this course include information protection and disclosure; organizations' media relations and social media policies; leadership; organizational policy development; and principles of personnel performance management.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
This course is presently not being offered by this program. Please check back later.
