PART-TIME | WINNIPEG LOCATIONS CMANP-PG Communication Management

Courses and Descriptions

COMM-3058Advanced Media Strategy

In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2022 WI Winter Term - Continuing Education
COMM-3058 Advanced Media Strategy
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 04, 22 - Apr 12, 22Tu6:00PM - 9:00PMTBA221734$549
Location: Online
Dates
Jan 04, 22 - Apr 12, 22
Class days
Tu
6:00PM - 9:00PM
Delivery
Instructor
TBA
Section
221734
Cost
$549
Page produced on 2021-09-17 10:56:49
Red River College endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.