COMM-3058Advanced Media Strategy
In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.
Textbooks and Booklists
This course is presently not being offered by this program. Please check back later.
