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PART-TIME | WINNIPEG LOCATIONS CMANP-PG Communication Management

Courses and Descriptions


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Overview Admission Requirements Courses and Descriptions Course Dates and Fees Recognition of Prior Learning Awards and Scholarships

COMM-3058Advanced Media Strategy

In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2025 Winter Term - Continuing Education
COMM-3058 Advanced Media Strategy
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 06, 25 - Apr 25, 25Th6:00PM - 9:00PMJ. Elson264692$709
Location: Online
Dates
Jan 06, 25 - Apr 25, 25
Class days
Th
6:00PM - 9:00PM
Delivery
Instructor
J. Elson
Section
264692
Cost
$709
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