Courses and Descriptions
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COMP-9074CISSP® Exam Prep Course
More InformationThe CISSP® Exam Prep Course prepares test-takers for the Certified Information Systems Security Professional exam, as administered by the International Information System Security Certification Consortium (ISC)2. The CISSP® certification is recognized worldwide and adheres to the strict standards of ISO/IEC 17024. As security breaches outpace the available pool of security experts, the need for information security professionals with proper certifications will continue to grow. Among other titles, obtaining the CISSP certification prepares one for a position as a Security Analyst, Chief Information Security Officer, or as a Security Architect.
This course will take 40 hours to complete. You have 180 days to complete the course.
COMP-9075CompTIA Security+® (SY0-601) Exam Prep
More InformationThe CompTIA Security+® (SYO-601) Exam Prep Course prepares test-takers for the Security+ exam, as administered by CompTIA. The course contains a variety of content presentation methods to help teach the concepts and vocabulary, and ultimately, learners are given ample opportunity to assess their skills with a multiple-choice practice exam. The CompTIA certification is recognized worldwide and adheres to the strict standards of ISO/IEC 17024 and is approved by the US Department of Defense to meet directive 8140/8570.01-M requirements.
This course will take 30 hours to complete. You have 180 days to complete this course.
COMP-9076Security and Risk Management
More InformationThis course covers the role of governance and risk management in information security. It looks at the policies and standards that are needed to operate an effective information security function and to oversee good information security practices. The course also includes a look at how modern organizations manage information security risks and how to conduct a risk analysis. It concludes by examining the process for providing information security training and education. This course requires some basic understanding of IT concepts.
This course will take five hours to complete. You have 90 days to complete the course.
COMP-9077Security Assessment and Testing
More InformationThis course covers security assessment and testing, focusing on potential disruptions that can affect organizations and how they can be addressed with assessments and plans. Students will have the opportunity to practice how to assess the impact of disasters that may arise as well as to develop their own versions of these plans. This course requires a basic understanding of IT concepts.
This course will take five hours to complete. You have 90 days to complete the course.
MGMT-9005Handling Difficult Conversations in the Workplace
More InformationIf you're a manager or supervisor, you have probably been faced with a difficult conversation with a direct report. Not only do these conversations require sensitivity, delicacy, and in all likelihood, confidentiality, but how the conversation is handled can greatly impact the outcome. This course seeks to prepare learners to better handle awkward and difficult discussions with employees. Many difficult conversations can impact employee productivity, but as the manager or supervisor, you can learn to coach and counsel employees to create a calmer work environment and increase staff retention and productivity in the process.
This course will take three hours to complete. You have 90 days to complete the course.
MGMT-9006How to Coach
More InformationManagers who lead and manage through coaching -- provide encouragement, feedback, and support -- are more successful in "working through others." This course focuses on the skills and techniques of positive coaching in an organizational setting including listening actively, providing constructive feedback based on observation, reinforcing positive employee performance through recognition and praise, and teaching new skills.
This course will take three hours to complete. You have 90 days to complete the course.
MRKT-9006Content Marketing
More InformationThis course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
This course will take four hours to complete. You have 90 days to complete the course.
MRKT-9007Conversion Rate Optimization
More InformationConversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
This course will take three hours to complete. You have 90 days to complete the course.
MRKT-9008Digital Marketing Strategy
More InformationAs consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
This course will take three hours to complete. You have 90 days to complete the course.
MRKT-9009Marketing Automation
More InformationThis course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
This course will take four hours to complete. You have 90 days to complete the course.
MRKT-9010Mobile Marketing
More InformationIn the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
This course will take three hours to complete. You have 90 days to complete the course.
MRKT-9011Paid Search (PPC)
More InformationPaid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying circle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
This course will take four hours to complete. You have 90 days to complete the course.
MRKT-9012Search Engine Optimization
More InformationSearch Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
This course will take three hours to complete. You have 90 days to complete the course.
MRKT-9013Social Media Marketing
More InformationUsing social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
This course will take four hours to complete. You have 90 days to complete the course.
MRKT-9014Web Analytics
More InformationThis course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
This course will take four hours to complete. You have 90 days to complete the course.
MUME-1024Graphics Basic (Mac)
More InformationAn overview of Macintosh software applications, including Adobe Illustrator, InDesign and PhotoShop. Topics will include file management, basic peripherals such as printers and scanners, and manipulation of graphics and text.
MUME-1025Graphics Basics (PC)
More InformationAn overview of PC software applications including Adobe Illustrator, InDesign, and PhotoShop. Topics will include file management, basic peripherals such as printers and scanners and manipulation of graphics and text.
PROF-9015Design Thinking
More InformationIn today's competitive marketplace, companies must come up with innovative solutions to everyday challenges. The design thinking approach can be an effective tool for organizations looking for practical and creative ways to solve problems. This course will examine the benefits of design thinking and present strategies for generating innovative products and ideas that can set an organization apart from its competitors. It highlights real-world examples of design thinking applications across several different industries. It considers accessible design and looks at methods for testing ideas.
Included with your course is a one (1) year complimentary subscription to Fast Company ($19.99 value). Your subscription will start with the current issue. Fast Company publishes 8 issues a year.
This course will take three hours to complete. You have 90 days to complete the course.
PROF-9016Introduction to Critical Thinking
More InformationCritical thinking is an intellectual model for reasoning through issues to reach well-founded conclusions. It may be the single-most valuable skill that one can bring to any job, profession, or life challenge. Being able to ask the right questions, critique an argument, and logically dissect an issue occur constantly in the workplace and our lives. This introductory-level course is designed to help learners define and identify critical thinking and reasoning skills and develop those skills.
This course will take seven hours to complete. You have 90 days to complete the course.
STAT-9006Data Analysis for Improving Organization Performance
More InformationWhen using data analysis to improve organizational performance, its vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.
This course will take five hours to complete. You have 90 days to complete the course.
STAT-9007Data Analysis in the Real World
More InformationThis course discusses data-driven decision making across a variety of sectors such as healthcare, education, and government. This course also offers recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector.
This course will take five hours to complete. You have 90 days to complete the course.
STAT-9008Introduction to Data Analysis
More InformationWhatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this intermediate-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.
This course will take five hours to complete. You have 90 days to complete the course.
STAT-9009Statistical Process Control
More InformationStatistical Process Control is all about boosting quality. Quality management can not only delivery value to customers and stakeholders, it can also enable data-driven decision making that helps organizations gain a competitive advantage in the marketplace. This intermediate-level course will introduce the basics of quality management, explaining the difference between quality control and quality assurance, providing methods for application of analysis, showing different applications of the Seven Basic Quality Tools. It all culminates in a brief case study, which illustrates the concepts covered.
This course will take five hours to complete. You have 90 days to complete the course.
STAT-9010Statistics As a Managerial Tool
More InformationManaging today can require good instincts. However, instinct is not enough to manage the huge amounts of available data and the complex variables of the business world. Statistics can help managers and leaders make sense of these complexities, back-up their assertions, and feel confident about when to take the risks and when to pump the brakes. This intermediate-level course examines statistics as a managerial tool. It also looks at common graphical representations of data and how these can be effective tools to explain situations and support persuasive arguments for a course of action.
This course will take 5 hours to complete. You have 90 days to complete the course.
STAT-9011Tools of Data Analysis
More InformationThere are a number of statistical tools and techniques that are commonly used by organizations to inform decision-making. These tools span numerous business functions and support many different objectives. This intermediate-level course describes, evaluates and analyzes different statistical techniques and their real-world limitations and benefits. The course features crossover analysis, break-even analysis, cluster analysis, decision tree analysis as well as an introduction to regression.
This course will take five hours to complete. You have 90 days to complete the course.
