This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Fall Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Dec 03, 24 - Mar 03, 25
TBA
259724
$109
Location: Online
Dates
Dec 03, 24 - Mar 03, 25
Delivery
Instructor
TBA
Section
259724
Cost
$109
2025 Winter Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 07, 25 - Apr 07, 25
TBA
264739
$135
Feb 04, 25 - May 05, 25
TBA
264740
$135
Mar 04, 25 - Jun 02, 25
TBA
264741
$135
Location: Online
Dates
Jan 07, 25 - Apr 07, 25
Delivery
Instructor
TBA
Section
264739
Cost
$135
Dates
Feb 04, 25 - May 05, 25
Delivery
Instructor
TBA
Section
264740
Cost
$135
Dates
Mar 04, 25 - Jun 02, 25
Delivery
Instructor
TBA
Section
264741
Cost
$135
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
