This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Spring Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
May 07, 24 - Aug 05, 24
TBA
252001
$109
Jun 04, 24 - Sep 02, 24
TBA
252002
$109
Location: Online
Dates
May 07, 24 - Aug 05, 24
Delivery
Instructor
TBA
Section
252001
Cost
$109
Dates
Jun 04, 24 - Sep 02, 24
Delivery
Instructor
TBA
Section
252002
Cost
$109
2024 Summer Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jul 02, 24 - Sep 30, 24
TBA
255853
$109
Aug 06, 24 - Nov 04, 24
TBA
255854
$109
Location: Online
Dates
Jul 02, 24 - Sep 30, 24
Delivery
Instructor
TBA
Section
255853
Cost
$109
Dates
Aug 06, 24 - Nov 04, 24
Delivery
Instructor
TBA
Section
255854
Cost
$109
Page produced on 2024-04-25 19:39:29
Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
