Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying circle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Fall Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Dec 03, 24 - Mar 03, 25
TBA
259690
$135
Location: Online
Dates
Dec 03, 24 - Mar 03, 25
Delivery
Instructor
TBA
Section
259690
Cost
$135
2025 Winter Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 07, 25 - Apr 07, 25
TBA
264730
$159
Feb 04, 25 - May 05, 25
TBA
264731
$159
Mar 04, 25 - Jun 02, 25
TBA
264732
$159
Location: Online
Dates
Jan 07, 25 - Apr 07, 25
Delivery
Instructor
TBA
Section
264730
Cost
$159
Dates
Feb 04, 25 - May 05, 25
Delivery
Instructor
TBA
Section
264731
Cost
$159
Dates
Mar 04, 25 - Jun 02, 25
Delivery
Instructor
TBA
Section
264732
Cost
$159
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
