This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2026 Winter Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 06, 26 - Apr 06, 26
TBA
278013
$135
Feb 03, 26 - May 04, 26
TBA
278014
$135
Mar 03, 26 - Jun 01, 26
TBA
278015
$135
Location: Online
Dates
Jan 06, 26 - Apr 06, 26
Delivery
Instructor
TBA
Section
278013
Cost
$135
Dates
Feb 03, 26 - May 04, 26
Delivery
Instructor
TBA
Section
278014
Cost
$135
Dates
Mar 03, 26 - Jun 01, 26
Delivery
Instructor
TBA
Section
278015
Cost
$135
Page produced on 2025-12-05 03:39:10
Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
