This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Spring Term - Distance Education
MRKT-9006 Content Marketing
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
May 07, 24 - Aug 05, 24
TBA
251943
$125
Jun 04, 24 - Sep 02, 24
TBA
251944
$125
Location: Online
Dates
May 07, 24 - Aug 05, 24
Delivery
Instructor
TBA
Section
251943
Cost
$125
Dates
Jun 04, 24 - Sep 02, 24
Delivery
Instructor
TBA
Section
251944
Cost
$125
2024 Summer Term - Distance Education
MRKT-9006 Content Marketing
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jul 02, 24 - Sep 30, 24
TBA
255813
$125
Aug 06, 24 - Nov 04, 24
TBA
255814
$125
Location: Online
Dates
Jul 02, 24 - Sep 30, 24
Delivery
Instructor
TBA
Section
255813
Cost
$125
Dates
Aug 06, 24 - Nov 04, 24
Delivery
Instructor
TBA
Section
255814
Cost
$125
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
