A concentrated course to learn the fundamentals of creating, implementing, and evaluating an integrated marketing communications plan within the marketing arena. You will learn the skills required in planning and executing advertising and promotion programs requiring research, creativity and timing.
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.