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Using the skills taught in Communication Strategies, students will write for corporate video, broadcast commercials, and documentary production. Students will brainstorm and develop story ideas for the creation of short narrative scripts and screenplays. The focus will be on writing proposals and scripts for clients, along with pitches, outlines, and budgets for non-fiction documentary projects. Students will write clear, concise documents including effective grant applications for government and private funding.
In this foundational course, students will be introduced to different jobs, crew positions, and the management structure of the film industry. The focus of the course will give students real-life experience with the technical and creative aspects of videography, audio, lighting, and post-production leading up to the final project of writing and producing a short film. Guest speakers from the film and media industry will provide valuable insights to media production and the local digital entertainment industry.
In this foundational course, students will learn how to shoot and edit various types of corporate video examples to use in a demonstration reel. Using specialty equipment, along with other advanced production equipment and emersion technology, students will produce numerous “real-world” videos commonly used in corporate, broadcast, and web-video environments. The goal of this course is to give students experience creating real-world video samples to prepare them for what they will be producing in a corporate environment.
In this foundational course, students will learn the fundamentals of compositing using industry specific software. The course will address differences between footage formats, manipulating, combining layers, and color correcting. Working with 3D renders will further give students a more thorough understanding of compositing for film or television. Students will also work with a green screen in a studio setting and learn how to use specific effects in different situations.
In this foundational course, students will learn how to become content creators by applying media production skills on social media. Students will learn about social media platforms and strategies, including how to write, produce, and choose appropriate content for a variety of platforms and audiences. Students will also learn how to increase audience and monetize brand/content. Students will use analytics to inform and evaluate choices, and will use social media to market freelance productions and special events for themselves and clients.
This foundational course will give students theoretical and practical skills on how to start and run a freelance business in the corporate video production, broadcast, and film industries. Emphasis will be placed on the steps involved in starting a business, learning how to write a business plan, identifying government resources, tax considerations, and legal and regulatory processes that are integral to the media industry. Marketing, finding work, and working with clients will also be covered.
This course builds on what students learned in Film Production 1. In this production-oriented, hands-on course, students will expand and refine their range of filmmaking techniques and knowledge including sound, lighting, special effects, make-up, location scouting, set design, and cinematography. Working in teams, students will write, produce, edit, and market their own short film or documentary. Students will examine detailed production budgets, legal issues, regulations and standards, marketing and distribution, union vs. non-union settings, and production management.
Students will build on their knowledge and experience and practice their skills learned in Freelance Video 1 by running their own production company. Students will explore and learn what equipment is needed to specialize in a corporate-focused production company. (e.g. flying drones). Students will use immersive video for corporate, broadcast, and web production. Students will also learn how to use specialized equipment to expand their skills for an ever-changing industry.
Strengthening their experience from Compositing and Visual Effects 1, students will learn advanced techniques of compositing using industry specific software. In this second level course, students will be focused on creating larger, more complicated builds for film and television, including immersive video. Students will have the opportunity to work with 3D renders which will further enhance learning through a more thorough understanding of compositing for a variety of media applications.
This course builds on the foundations from Media Entrepreneurship 1 and focuses on the day-to-day responsibilities of running a freelance media production business. Emphasis will be placed on finding, working with and building relationships with clients. Pre-production, proposal and script writing, directing talent, and an owner/producer’s role during production will also be covered. Applying real-world case studies and industry speakers, students will learn how to successfully manage corporate and broadcast video projects. Students will learn to market themselves in the video production and film industries.
This course integrates student learning from all other courses within the program and culminates in a major live project. Students will learn about producing and live-streaming various types of productions from single camera events to larger remotes, and directing a crew and talent in a live environment. The technical aspects of streaming, including equipment workflow, network considerations, and how to operate a video switcher will also be covered. Students will learn about the roles and responsibilities of crew members, and the importance of good communication in a live production setting.