COMM-4161Advertising and Marketing Communications 4
This course challenges students to use their critical thinking
skills to tackle an array of higher complexity marketing communications tools for
different audiences, platforms and clients. Students will enhance their
knowledge of digital strategy, content marketing and the user experience, and
prepare a portfolio that demonstrates the broad range of skills they have
acquired. In this course, there’s a particular focus on innovation, technical
execution, and the ability to problem solve independently.