Courses and Descriptions

COMM-4001Marketing: Data and Analytics

Students will learn how digital technology is used to inform and shape digital marketing strategy. The course focuses on online data - what it is and how to find it, analyze it, and use it to make decisions. Students will explore current approaches to search engine optimization and search engine marketing, web traffic analysis, database marketing, and social media management, and the ways they are used to establish marketing goals and measure success.


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