COMM-2161Advertising and Marketing Communications 2
Students focus on compelling online destinations across paid, earned, shared, and owned (PESO) media for branded content, native and social in-stream advertising, and search. They will learn the process of "story mining" to uncover and implement a content strategy that resonates with consumers, and apply the key components of creating a compelling content-marketing video. This course also covers how to identify, reach, and attract the right consumers for content by using analytics tools to measure the impact of audience outreach.
