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FULL-TIME | WINNIPEG LOCATIONS CRECF-DP Creative Communications

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Overview Admission Requirements English Language Assessments Who Should Enrol? Locations, Dates and Fees Program Outline Courses and Descriptions Computer/Laptop Requirements Majors Transfer Credit Opportunities Recognition of Prior Learning Awards and Scholarships Other Information Joint Programs Employment Potential Advisory Committee

COMM-1161Advertising and Marketing Communications 1

This course is an introduction to the business of advertising and marketing, including branding, promotion, and creative writing. Students will concentrate on producing traditional, "interruption-based" advertising, learning the difference between interruptions (where it's been) and destinations (where it's going). The course also provides an introduction to industry regulation and guidelines.
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