This course is designed to introduce the student to the complexities of the Canadian business environment. Exposure to business frameworks, accounting, finance, personal finance, marketing, management, human resource management, and operations management will be provided. Special emphasis is placed on small business; the driver of the economy and creator of most new jobs. The course will include case studies, applications, and analyses of Canadian businesses.
This course teaches the student effective writing and speaking techniques used to strengthen their interpersonal and business communication skills. The student will learn to plan, organize, write, and revise routine business correspondence. Additionally, the student will develop skills in business, telephone, and email etiquette, and learn how to create a good first impression. The student will prepare for and deliver oral presentations using a variety of multi-media.
This course provides more exposure to business etiquette skills. The student will plan, organize, write, and revise a formal business proposal. Additionally, the student will deliver persuasive sales presentations, learn negotiation styles, and conduct effective meetings.
This course is offered in a blended format featuring online content with in class workshops on current topics in computing. This is a hands-on course where the student will develop skills in the use of Windows, Word, and PowerPoint, advanced skills in Excel and exposure to relational databases. A final project integrates these applications.
This course is designed to describe the basic workings of the Canadian legal system and identify the fundamentals of Canadian contract law. The course will examine legislation and regulations relevant to sales and marketing. Additionally, the student will recognize and calculate the various forms of financially acquiring an asset.
This course builds sales management competencies in strategic planning and implementation, leading and coaching, technological skills, and workforce diversity management within a competitive business environment.
This course introduces the student to the dynamics of marketing and its role in society.The student will explore marketing fundamentals such as the marketing environment, market research, consumer behavior, business to business selling, segmentation, targeting and positioning. The student will also gain an understanding of how all of these concepts work together to inform strategic marketing planning.
This course will assist the student to further enhance their skills and objectives introduced in Marketing Essentials. The student will develop and adapt an overall marketing strategy and an appropriate marketing mix. The student will review basic arithmetic and algebraic operations, including mark-ups, mark-downs, and discounts.
Learn and practice skills, attitudes and behaviours to succeed in a diverse professional environment. The student will reflect on past and current experiences to gain confidence in their abilities and build better professional relationships. Through a series of interactive workshops, discussions and role playing, the student will compare differences in behaviours and ethics in various business environments.
Learn and apply traditional and innovative job-search techniques and resume writing skills required to gain employment in today’s competitive marketplace. The student will also gain knowledge about their chosen career path by developing networking and business etiquette skills. Through a series of interactive workshops, discussions and role playing, the student will improve their interpersonal skills, intercultural awareness and personal brand.
This course will introduce basic selling theory as well as develop tactical and strategic selling skills essential in achieving sales career success. The course focus is on the establishment and maintenance of profitable long-term business relationships.
Business-to-business selling involves complex buying situations featuring professional buyers. Business-to-consumer selling has become increasingly technologically complex. This course develops successful sales competencies for both B2B and B2C environments.