FULL-TIME | WINNIPEG LOCATIONS COMSF-CT Commerce Industry Sales & Marketing

Courses and Descriptions

MRKT-1037Marketing Essentials

This course introduces the student to the dynamics of marketing and its role in society.The student will explore marketing fundamentals such as the marketing environment, market research, consumer behavior, business to business selling, segmentation, targeting and positioning. The student will also gain an understanding of how all of these concepts work together to inform strategic marketing planning.    

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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.