Courses and Descriptions

COMM-4007Applied Capstone Execution and Measurement

In this course, you will independently execute a major communication campaign or project of your choosing (subject to faculty approval), of the sort a professional communicator might undertake in the regular course of business, for a real-life client. You will design, pitch, strategize, implement, and evaluate the project; provide status reporting; and then prepare a final report and formal presentation of the project's execution and outcomes. Course delivery will combine classroom instruction, one-on-one mentoring, group work and independent research and execution.
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