MRKT-1751Marketing
There is a common misconception that marketing and advertising are synonymous. Topics will focus on the many facets of marketing such as how pricing, promotion, product, and place are used in the development of the marketing mix. This course expands on elements of the marketing mix and examines the role of social media, various advertising mediums and how effective marketing impacts consumer behaviour. Other topics include marketing ethics, laws, government regulation, social responsibility and sustainability. Market research, segmentation, targeting and positioning will be analyzed. Students will explore marketing from a global perspective and the its impact on businesses and consumers. A theoretical and practical approach with in-class and out-of-class commitments to enhance learning will be used.
