FULL-TIME | WINNIPEG LOCATIONS BACCF-DP Business Administration - Accounting

Courses and Descriptions

Courses and Descriptions

(Click the course name to view the description of the course)
Year 1
Term 1Credit Hours
Term 2Credit Hours
ECON-1011Economics
6
Electives
Year 2
Term 3Credit Hours
Electives
Term 4Credit Hours
6
ADMN-2053Business Law
3
Electives
3
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
ACCT-1071Accounting FundamentalsRPL
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In this course, the student will be introduced to fundamental accounting principles, concepts and techniques. This course will focus on double-entry bookkeeping and the preparation of financial statements, focusing on corporations. Period end processes, such as adjusting accounts, and the closing process are also discussed. The result is a complete presentation of the accounting cycle for service and merchandise businesses. Throughout the course, interpreting financial statements from a non-accounting manager perspective will be included.


ACCT-1079Tax Fundamentals
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In this course, the student will develop a basic understanding of the structure and concepts of the Canadian income tax system and its administration for individuals and corporations. The student will learn how income and tax are calculated for individuals, corporations, and will be introduced to planning principles for tax strategies. The student will apply their knowledge by performing calculations to solve practical problems and case analyses. This course provides the student with a practical knowledge base in accounting and the financial services.

Prerequisites:
ACCT-2014Management Information Systems
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Management Information Systems (MIS) examines people, processes and technology in an organizational context. MIS deals with how organizations and individuals use systems, how systems can benefit organizations, and how to manage this widespread technology. This course will provide the student with an introduction to the role of information systems in business, information technology, hardware, software, data resource management, telecommunications and networks, and the Internet. The student will also learn about the new information technology infrastructure, systems development, systems security and control, and higher-level information systems. Through discussion and practice, the student will discover how systems thinking is used as an approach to problem-solving and how people and technologies work within the context of larger systems.

ACCT-2071Financial AccountingRPL
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This course builds on the knowledge the student developed in the Accounting Fundamentals course. It begins with a detailed view of adjusting and closing entries followed by an examination of inventory costing methods and accounts receivable, short-term notes receivable, capital assets and current liabilities. Accounting for partnerships along with an introduction to corporation accounting covering the issuance of shares and dividends will also be examined in this course. Other topics covered include accounting for non-current liabilities and the statement of cash flows.

Prerequisites:
ACCT-3070Intermediate Accounting 1
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This course moves beyond the fundamental accounting processes of the introductory courses. The student will learn about measurement, valuation and the presentation of all balance sheet elements. The importance of user objectives in financial reporting and a professional’s responsibility to society are discussed. The student will learn how to develop comprehensive financial statements for public companies and will participate in broad discussions on International Financial Reporting Standards (IFRS) and Accounting Standards for Private Enterprise (ASPE). The remainder of the course will cover the variety of accounting policy choices that are available to measure and value assets and the criteria used to make those choices. Upon completion of this course, the student will be able to properly measure and value balance sheet elements using appropriate standards, recognize situations where choices between accounting policies exist, evaluate the choices, and prepare recommendations. The student will also learn to develop professional rapport and client service skills.

Prerequisites:
Take ACCT-2071, or take both ACCT-1971 and ACCT-2043. Take MATH-2078, or take MATH-1051.
ACCT-3072Accounting Applications
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This course will build upon accounting principles, concepts, and processes introduced in Accounting Fundamentals and Financial Accounting. In this applied course, you will enter transactions, prepare journal entries and adjustments, and prepare financial statements for a variety of accounting transactions using accounting software. You will also learn basic automated accounting setup. Knowledge gained in this course is transferable to all computerized accounting solutions.

Prerequisites:
ACCT-4070Intermediate Accounting 2
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In this course, the student will continue to learn about measurement, valuation and presentation of liabilities and shareholders’ equity. In class, we will cover current and long term liabilities, shareholders’ equity, complex debt and equity instruments, leases, income taxes, pensions and accounting changes. We will continue our study of International Financial Reporting Standards (IFRS) and introduce financial statement analysis concepts and methods. Upon completion of this course, the student will be able to properly measure and value balance sheet elements using appropriate generally accepted accounting principles (GAAP). This course may be used as a transfer credit into other educational institution programs or towards a program of professional studies (e.g. CPA) provided a satisfactory level of achievement is obtained. The student will also learn persuasiveness, negotiation skills, and client service skills to connect with a broad client base and manage their professional reputation.


Prerequisites:
ACCT-4071Cost Accounting
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This course will introduce the student to various cost terms and concepts. Job-order and process costing (e.g. weighted average method) will be covered. The student will perform Cost-Volume-Profit analyses and breakeven calculations as well as a comparison between variable costing and absorption costing methods. Activity-based costing and budgeting will also be explored in class. Other topics that will be covered in this course include standard costs, flexible budgets and analysis, decentralization, and relevant costs for managerial decision-making.

Prerequisites:
Take ACCT-2071, or take both ACCT-1971 and ACCT-2043.
ADMN-1012Research Methods
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This course introduces the student to the importance of designing, gathering, and analyzing research in order to make better business decisions. It is their first step in learning how to perform a detailed data analysis. Through classroom lecture and discussions, the student will explore the research process by focusing on monitoring key performance indicators, problem definition, hypothesis formulation, and variable types and data sources. By the end of this course, the student will be able to analyze data, interpret their findings, and present the results of their research.

ADMN-1015Introduction to Supply Chain Management
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(No description available at this time)

ADMN-1017Introduction to International Business
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This course will provide the student with an introduction to the economic, political, and cultural factors that influence the international marketplace. Through discussion and practice, the student will learn how to apply international business theory as it relates to current trends and practices in international business. The student will also develop a global perspective on business and acquire the intercultural awareness skills required to work in an increasingly global and diverse workplace.

ADMN-1030Ethics, Diversity and Sustainability
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(No description available at this time)

ADMN-2022Transportation and Logistics Fundamentals
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In this course, students will focus on the vital role that transportation plays in the global supply chain. Students will learn about the importance of transportation to the economy, trade and the socio-economic development of a region. The characteristics of each transportation mode will be analyzed, and the costs of each mode will be evaluated. The key logistics activity areas of inventory management and warehousing will also be examined.  

Prerequisites:
ADMN-2047General Studies
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This course provides a course credit within the Business Administration program to recognize course work completed at Red River College or another post-secondary institution. The course taken must be at a level equivalent to courses offered in the second year of Business Administration and must examine relevant business-related subject material not currently included as a component of the Business Administration program. A student is not eligible to receive both a Students' Association credit and a Business Administration General Studies credit.

ADMN-2051Sustainable Business
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This experiential, project-based course explores how individuals and organizations can make a positive impact on the world. The student will learn innovative strategies and processes used by market-based, government, and non-profit organizations to address complex economic, social and environmental problems. Working individually or in collaboration in groups, the student will use these methods to develop a new venture with a positive social or environmental impact.

ADMN-2052Business Strategy
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In the final semester, this program capstone will integrate and apply the knowledge gained by students throughout the program to assess the strategy of a business. Determining the ramifications of the strategy and how it impacts the business both short and long term is critical to business success. Through group case studies and simulations, students will focus on how an effective strategy provides a clear roadmap, consisting of guiding principles that define and prioritize actions organizations should take to achieve desired goals given the external environment, internal resources, and the needs of multiple stakeholders.   

Prerequisites:
This course should be taken in your final academic term.
ADMN-2053Business Law
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In this course the student will develop an understanding of the legal rights and responsibilities attached to a wide range of activities necessary to conduct business and commerce. The goal of this course is to teach the legal aspects and consequences of various business endeavours and to introduce the following areas of law: contract, tort, property, and case analysis using legal writing.

ADMN-2056Entrepreneurship
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This course focuses on innovation and entrepreneurial skills vital for success as a startup business or within larger organizations. The student will learn innovation, ideation, and business modeling strategies as well as obtain opportunities to explore and connect with Manitoba’s entrepreneurial community. New venture proposals will be tested through validation techniques, building of a minimal viable product and a feasibility report. The student will also learn and practice effective pitching techniques.

ADMN-2058Organizational Behaviour
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This course serves as an introduction to the field of organizational behaviour with a specific focus on how individuals work together within organizational systems to achieve common goals. The student will study the impact individuals and groups have on the organization through a wide breadth of theories and applications. Topics include dealing with different personalities, diversity, innovation, adaptability, Emotional Intelligence (EI), group dynamics, perception and decision-making, conflict, and ethics. The student will study and develop an awareness of how these topics can create an effective work environment and cultivate positive organizational citizenship.

ADMN-3022Supply Chain Integration
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In this course, the student will explore the importance of integration to effective logistics operations within successful and sustainable organizations. The student will learn how to create and manage efficient logistics systems and decision-making environments, integrating all activities involved in the cost-effective and uninterrupted movement of materials and information from their source to the point-of-consumption.


Prerequisites:
COMM-1173Communication StrategiesRPL
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Everyone communicates, but are they doing it well? Communicative competence takes practice and self-awareness. In this foundational course, students will learn through discovery and project-based activities to practice approaching situations critically and collaboratively. By developing their communication skills, students will improve their interpersonal ability, intercultural competence, and digital fluency to prepare for success in the workplace and beyond. The strategies students will gain in this course will be useful throughout their program and in their chosen industry. 

COMM-2055Client Relationships
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This course further develops the student's communication skills as they apply to the world of business. The student will learn to select appropriate modes of communication and practice with applying different types of strategies in managing client relationships and building networks. The significance of teamwork in business through participation in group work will be examined. The student will also practice and develop client interview skills applicable in all areas of business to support internal and external customer service, problem solving, needs assessment and sales. Technologies will be explored including the application of Customer Relationship Management (CRM). The student will also submit a series of documents used in business communication. 

Prerequisites:
COMM-2174Communication for BusinessRPL
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In this business-sector communication course, students will continue to develop their ability to communicate effectively with their peers and stakeholders. Students will strengthen their collaboration skills to accomplish shared goals and practice negotiation and persuasion in a team context to reduce, prevent, and manage conflict. Through engaging project-based learning, students will also demonstrate their ability to collect, manage, and share information across various communication channels. These skills will prepare students for real world challenges and opportunities in business providing them essential tools to succeed in their professional careers.

Prerequisites:
COMM-3117Integrated Marketing Communications
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Integrated Marketing Communications links all forms of communications and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact. In this course the student will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The student will also work in teams to collaboratively develop an integrated marketing campaign. The student will also explore the customer journey, storytelling, and writing communications for messages for target audiences. Learning experiences will incorporate lecture, discussion, group project, presentations, and case study methodology.

Prerequisites:
COMM-3176Human Resources Communications
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(No description available at this time)

Prerequisites:
Take COMM-2174, or take both COMM-1000 and COMM-2000
Take HUMR-1064 or HUMR-1015
ECON-1011EconomicsRPL
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This course introduces the student to the principles of economic theory through discussion and application of the economic concepts that will help the student improve their problem-solving and decision making skills. Course content will focus on supply and demand, elasticity, market structures, monetary systems, economic growth, and international trade. Alternative economic systems and economic reconciliation will also be discussed.

FNCE-1011Fundamentals of Insurance
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Starting with the history of insurance, this course will guide the student through the common definitions, functions, and major classes of insurance. General knowledge of all major areas of insurance is provided, including personal and commercial insurance, legal liability insurance, automobile insurance (e.g., MPI), and accident and sickness insurance. The student will also learn about insurance contracts and will examine various insurance licensing regulations and laws.

FNCE-1016Personal Finance
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This course introduces the student to the concepts, products, and typical decisions made by individuals planning their personal finances. The student will learn concepts such as money management, credit management, as well as tax, investment, retirement, and estate planning. The student will also become familiar with the Canadian banking system, its regulatory environment, and security issues.


Prerequisites:
FNCE-1021Financial Services Selling 1
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In this course, students will develop the business communication and client relationships skills required for success in financial services sales. Through classroom discussions and simulated activities, students will hone their questioning and listening, verbal and non-verbal, and collaboration skills. Students will also be introduced to different careers in sales related to the financial services sector. This course is the first of two sales courses required for the Financial Services major. 

FNCE-2016Commercial Insurance
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In this introductory course, the student will identify, define, and explain the essentials of commercial property insurance. Critical concepts will be identified to underwrite commercial insurance, as well as describe specialized insurance products important to business owners such as crime and business interruption insurance. At the end of the course, the student will write industry recognized exams. Completion of the Fundamentals of Insurance and Commercial Insurance courses will provide a solid base for employment and eventual licensing in the property and casualty insurance industry.

Prerequisites:
FNCE-2021Financial Services Selling 2
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This course is the second of the two required sales courses for the Financial Services major. Through discussion and practice, the student will develop the ability to perform successfully in an introductory sales role in the financial services sector. This course integrates communications skills with a structured sales process that begins with uncovering a client's needs and ends with closing the sale.

Prerequisites:
FNCE-2022Professional Selling
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This course will introduce interpersonal and business-to-business selling approaches as well as application of tactical and strategic selling skills essential for achieving career success. The course focuses on the establishment and maintenance of profitable long-term customer relationships. The student will identify target market opportunities, engage with prospective customers and demonstrate sales techniques using role plays. The student will also learn to design a sales pipeline customer relationship management (CRM), populate it with prospects, and create interactions with customers.

Prerequisites:
FNCE-2121Personal Financial Planning
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In this capstone course, the student will build on the practical knowledge gained in other courses in the Financial Services Major.  The student will apply their knowledge of various financial planning concepts to determine the appropriate strategy for clients based on analysis of their financial information and goals. Case analysis will be used to integrate concepts to solve client problems in such areas as investment and tax planning, retirement and insurance planning, will and estate planning, and financial planning for small business.

Prerequisites:
FNCE-3013Canadian Investment Funds
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Throughout this course, students will be given information and exercises that are relevant to the work of mutual funds salespeople. The sequence of instruction parallels the process that one will follow much of the time with clients. Students will learn to analyze case studies to put knowledge into practice. With the opportunity to practice and apply knowledge, students will participate in a mock client multi-stage project that provides a challenge to integrate many relevant skills. Upon completion of the course, students will be eligible to write the Canadian Investment Funds Course (CIFC) exam delivered through the Investment Funds Institute of Canada (IFIC).

Prerequisites:
FNCE-3014Small Business Finance
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The student will learn basic financial concepts that help managers and entrepreneurs make sound decisions in start-ups, and small to medium sized business. The course focuses on finance fundamentals, such as financial ratios, sources of financing for specific purposes and their associated costs, cash flow, taxation and working capital management. The student will explore concepts of cash management services and products, components of the cash conversion cycle, and financing options. The concept of risk versus reward will be emphasized with a focus on overall costs and returns to a business.

HUMR-1064Human Resource ManagementRPL
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This course introduces the student to the comprehensive responsibilities of Human Resource Management in today’s evolving and diverse business environment. The student will learn how Human Resource Managers apply best practices, provide value, manage the global marketplace, and oversee talent in the workplace. Specific emphasis will be placed on the topics of recruitment, job analysis, legal compliance, human capital, training, performance management, and building and maintaining stakeholder relationships.


HUMR-1197Recruitment and Selection
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(No description available at this time)

HUMR-2061HR Strategic Management and Planning
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(No description available at this time)

Prerequisites:
HUMR-2066Training and Development
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This course will examine the connection between learning and development and the strategic goals of an organization. The student will learn to review job analyses to determine the need for training and development, plan internal and external methods of delivery, and determine ways to measure the effectiveness of programs. The student will identify conditions for effective training, and design and deliver training initiatives using best practices. The student will explore a variety of training methods to meet the needs of diverse audiences and types of work, and how to provide accommodations to meet the needs of learners. This course will utilize technologies that support, track and report the progress of employee training and development.

Prerequisites:
HUMR-2067Compensation and Benefits
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As part of an organization’s overall strategic human resources framework, a competitive compensation strategy is vital to attracting and retaining employees with the necessary skills and abilities while aligning employee and organizational goals. This course provides the student with a framework for the creation and evaluation of effective compensation systems that support organizational strategies through effective decision analysis, job evaluation, job analysis, salary surveys, labour market data analysis and internal/external equity alignment. Topics also include legal compliance, motivational theories, pension plans, recognition and reward programs, performance management, termination, and emerging trends/issues in compensation and benefits.

Prerequisites:
Take HUMR-1064 or or HUMR-1015
HUMR-2069Labour Relations
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This course explores contemporary labour relations in Canada. The student will explore the interactions between employers and employees with specific emphasis and a deeper focus on management-union relationships. Major topics include the Canadian labour market, the history of unions, labour legislation, the negotiation process, collective agreements and collective bargaining processes, dispute resolution methods, and contract administration. The student will learn to develop their communication, collaboration and negotiation skills through mock negotiation and bargaining processes.

Prerequisites:
MATH-1078Business MathematicsRPL
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This foundational course demonstrates the importance of mathematics in today’s business environment. Through a modular design, the student will explore the terminology, characteristics, and calculations of business measures as they relate to general business skills, accounting, human resource management, logistics, marketing, and financial services

MATH-2078Financial Mathematics
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In this course, the student will learn how to calculate compound interest and the time value of money involving single payments and annuities. The student will also explore the topics of leasing, renting, mortgages, investing and borrowing, marketable bonds, and capital decision-making.

Prerequisites:
MGMT-1093Conflict Resolution
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This course explores the relational effects of conflict with a focus on causes, dynamics, and resolution strategies. Students will identify the roles, interests, goals, emotions, and power play in conflict development and resolution. Students will gain an understanding of conflict styles and use analytical tools to determine the root causes in conflicts and potential solutions. This course also explores the processes of reconciliation and forgiveness to repair relationships and encourage long-term resolutions. By integrating diverse perspectives and practical applications, students will develop the skill set to navigate conflicts effectively to achieve collaborative outcomes.

MGMT-2015Procurement and Supply Chain Management
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(No description available at this time)

Prerequisites:
MGMT-2016Operations and Quality Management
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(No description available at this time)

Prerequisites:
MGMT-2026Management and Leadership
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This course introduces students to the concepts of management in today’s ever changing business environment. The student will examine the multi-faceted role of managers and leaders within organizations. The course covers leadership, motivation, adaptability, innovation, empowerment, control, and planning for operating in an ever changing economic and political climate. The student will develop skills in management, in light of sustainability and ethical and diversity issues, within a competitive climate.

MRKT-1017Marketing Foundations
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This course focuses on the high level role that marketing plays in strategic planning and organizational management. This course takes a student-centred approach to the current customer-focused marketing landscape in today’s digital and global world. The student will gain an in depth understanding of the marketing mix and the impact these elements have on the marketing process. The student will apply the broad framework of market segmentation using the concepts of segmentation, targeting and positioning (STP). The student will segment a market by organizing the market into groups, use targeting to send a message to potential segments, and use positioning to identify how customers view a product or service.

MRKT-2013Digital Marketing
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(No description available at this time)

Prerequisites:
MRKT-2016International Marketing
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Global commerce has changed dramatically in just one generation due to disruptors such as the Internet, smart phone technology, integrated communications and social media. International Marketing explores the impact of these phenomenon by examining both domestic and global marketing environments. With emphasis on the mechanics and methodologies of marketing to an international consumer base, the course also explores the influence of geography, culture, geopolitics and infrastructure on the world’s financial leaders. As well, this course also explores issues such as tariffs, currencies, import duties and trading blocks, and their impact on Canada and from a world perspective.


Prerequisites:
MRKT-2017Consumer Behaviour
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Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences. In this course, the student will consider why consumers behave as they do and the relationships they have with brands. Factors influencing buyer behaviour will be taught from the perspective of the individual, group, and society.


Prerequisites:
MRKT-2019Service Marketing
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The service and not-for-profit sectors represents over 70% of Canada’s economy and the likelihood of one working within these sectors is very high. The student will explore how marketing decisions apply to the design, delivery and management of the target market’s service experience. The course will emphasize the importance of managing customer relationships and building loyalty using the customer management tools. Through discussion, case analysis and research, the student will develop the skills to successfully market and manage services.

Prerequisites:
MRKT-2047Social Media Marketing
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(No description available at this time)

Prerequisites:
MRKT-3019Marketing Strategy
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Marketing Strategies is the application of marketing principles and research. Strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. In this Capstone course, the student will develop analytical and decision-making skills using case studies to make sound and informed planning and marketing recommendations. The student will also work collaboratively in teams to develop a marketing plan, implement a digital marketing campaign and create engagements with prospective customers using a customer relationship management system.

Prerequisites:
Take MRKT-2010 or MRKT-3011, Take MRKT-1045 or MRKT-3018, and take COMM-3117 or MRKT-3015.
PROJ-1009Project Management
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Project management is required by every business and industry to deliver products and services to the marketplace. In this course, the student will learn how to manage multiple projects on time and on budget. This course is the first step in preparing the student to initiate, plan, execute and control a project from start to finish. Through lectures and hands-on exercises, the student will develop a  strong foundation in project management that applies to organizations of all types and sizes.

SABA-3001Student Association
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This an optional credit that may be claimed by a student elected to one of the following positions within the Students' Association: President, Vice President Academic, Vice President Internal, or Vice President External Affairs. The student must complete the entire term of office (May 1st to April 30th of any given year) to obtain the Students' Association credit. A student is not eligible to receive both a Students' Association credit and a Business Administration General Studies credit. For more information on the positions within the Students' Association and how to run for election, please refer to their website https://rrcsa.ca/

SAFE-2020Workplace Health and Safety
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This course focuses on the role of legislation and government initiatives in protecting the safety and health of workers. The student will learn the rights and responsibilities of employees, employers and supervisors in complying with safety and health legislation. The student will also explore the ways that Human Resources departments support health, safety and wellness committees and other initiatives in the workplace by writing policies, designing safety training, and assisting with discipline. The student will also learn how to motivate employees to work safely, create an emergency plan, and conduct a job hazard analysis for health and safety risk management. This course will also cover respectful workplace conduct and legislation and workplace harassment and violence prevention.

Prerequisites:
TOUR-1025Introduction to Tourism
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This course is an introduction to the business of tourism as a global economic phenomenon. It provides a comprehensive overview of the tourism industry, helping students identify career pathways in lodging, restaurants, transit, adventure tourism, cultural tourism, event management, and travel services. Students will analyze current trends, the economic, environmental, and societal impacts of tourism, and the strategic roles of destination management. Through collaborative projects, virtual and in-person site visits, and exploration of Indigenous Tourism in Canada, students will develop skills to create competitive itineraries and enhance destination appeal.

TOUR-1077Event Planning and Sponsorship
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This foundational Event Planning and Sponsorship course explores various types of events and related career opportunities in the tourism industry. Students will learn the essential steps to plan an event by identifying the target market, working within a given budget, and by identifying key performance indicators. They will also learn how to secure resources through fundraising and sponsorships, develop strategic plans, and implement risk management and financial practices. The course culminates in the creation of a comprehensive event plan, and the use of post-event evaluation methods to assess its success.

TOUR-2025Hospitality Sales and Event Marketing
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In this foundational course, students will acquire essential skills and knowledge for the event and meeting industry. Topics related to sales concepts and techniques, identifying emerging trends, and determining food and beverage service requirements to satisfy diverse clients will be highlighted. Students will analyze room setups to meet event goals, estimate costs, and manage expenses. Operational efficiency strategies, stakeholder roles, and sustainable practices will be explored. The use of industry specific applications and tools for events will be identified. Upon successful completion of this course, students will demonstrate the ability to coordinate and oversee aspects of on-premises events.

Prerequisites:
TOUR-2026Tour Guiding and Attractions
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Tourism relies on industry professionals that can enhance visitor experiences through the delivery of high-quality communication techniques. In this course students will be introduced to various interpretive techniques, develop essential guiding skills, and gain in-depth knowledge of key Canadian and local attractions. By the end of this course, students will be able to provide interpretation of a heritage, natural or cultural attraction, providing enriching and informative experiences for visitors.

Prerequisites:
TOUR-2077Community Tourism Planning
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This course introduces students to the community development process that helps both rural and urban areas identify potential issues and generate collective solutions. Students will identify local assets including cultural, natural, and community-based resources and conduct a gap analysis. Learners will propose strategic improvements, explore potential funding opportunities, and develop skills in writing compelling grant applications. This course equips students with the knowledge and tools needed to foster sustainable tourism that benefits and empowers local communities.

Prerequisites:
TOUR-2078Destination Marketing
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Get ready to master the art of making places irresistible! This course will hone students’ skills in marketing strategies essential for attracting tourists to exciting destinations. Dive into market research, digital marketing, and the magic of branding. Students will explore the art of place-making to create must-visit spots. Through engaging projects and real-world case studies, students will gain the expertise to craft and execute winning destination marketing plans. By the end of this course, students will be equipped with the expertise to develop and implement effective marketing strategies that drive tourism and contribute to the economic vitality of destinations.

Prerequisites:
TOUR-2079Event Logistics and Experience Design
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This course builds on the skills and knowledge gained in TOUR-1077 Event Planning and Sponsorships with an added focus on assisting clients in promoting and managing meetings, conventions, sports events, special events, and group tours. Students will learn to review proposals, coordinate logistics, leverage technology for planning, and implement sustainable practices. The course emphasizes practical applications to increase visitor attendance and elevate customer satisfaction, contributing to the growth of the visitor economy.

Prerequisites:
TOUR-3077Tourism Business Development
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This capstone course focuses on boosting community visitation by transforming local tourism assets. Students will dive into exciting, hands-on projects to identify, analyze, and develop new tourism business opportunities. Students will apply strategic planning, marketing expertise, and sustainability principles to create actionable business plans that drive economic growth and enhance visitor experiences. This course will equip students with the skills needed to contribute to community economic development and the growth of the tourism sector.

Prerequisites:
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