Courses and Descriptions

RESR-1004Applied Research Methods

Focus on research methodologies and approaches appropriate to applied research projects in your area of specialization. Study frameworks, the role of theory, and empirical approaches such as field study, survey, controlled experiment, and modeling. Discuss methods for collecting, organizing, and utilizing information about the marketplace – business competitor intelligence, learn how to select a suitable statistical method, develop a formal research proposal, and conduct background research on the Internet.

Other Information

This course is being redeveloped.

This course uses SPSS software (included with the textbook package).

SPSS (Statistical Package for the Social Sciences) is a data management and analysis product. Among its features are modules for statistical data analysis, including descriptive statistics such as plots, frequencies, charts, and lists, as well as sophisticated inferential and multivariate statistical procedures like analysis of variance (ANOVA), factor analysis, cluster analysis, and categorical data analysis. SPSS is particularly well-suited to survey research, though by no means is it limited to just this topic of exploration.

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