This course is designed to introduce the student to the complexities of the Canadian business environment. Exposure to business frameworks, accounting, finance, marketing, management, human resource management and operations management will be provided. Special emphasis is placed on small business; the driver of the economy and creator of most new jobs. The course will include case studies, applications, and analyses of Canadian businesses.
This course develops effective writing and speaking skills for business communication. Students learn to create and revise routine correspondence, apply professional communication etiquette, and deliver clear presentations using multimedia. The course also introduces the effective, ethical and critical use of artificial intelligence (AI) in sales and marketing communications, including basic prompt engineering skills and an understanding of AI tool abilities.
This course strengthens students’ business communication skills, with a focus on selecting effective communication methods and applying strategies for managing client relationships and building networks. Students will collaborate in team settings and develop client interview skills to support customer service, problem solving, needs assessment, and sales. They will explore technologies such as CRM systems and produce a series of business communication documents. Students will also apply artificial intelligence (AI) in select assignments to prepare for its real-world use in sales contexts.
This course provides more exposure to business etiquette skills. Students will plan, organize, and create a pitch deck. Students will use artificial intelligence (AI) in developing and adapting communications for a variety of audiences and purposes with transparency and accountability. Additionally, students will deliver persuasive sales presentations, learn negotiation styles, and conduct effective meetings.
This foundational business technology course introduces students to the Windows operating system and Microsoft Office 365 to build essential business technology skills. Students learn to create and manage presentations, documents, and spreadsheets, and develop strategies to protect business data. Through lectures, hands-on practice, and real-world projects, students apply their learning in practical business contexts. They will also explore practical applications of artificial intelligence (AI) to enhance software tools and understand the benefits and limitations of AI in a business environment. This course equips students with the technological foundation needed for success in subsequent courses.
This course is designed to describe the basic workings of the Canadian legal system and identify the fundamentals of Canadian contract law. The course will examine legislation and regulations relevant to sales and marketing. Additionally, the student will recognize and calculate the various forms of financially acquiring an asset.
This course builds sales management competencies in strategic planning and implementation, leading and coaching, technological skills, and workforce diversity management within a competitive business environment.
This course focuses on the high level role that marketing plays in strategic planning and organizational management. This course takes a student-centred approach to the current customer-focused marketing landscape in today’s digital and global world. The student will gain an in depth understanding of the marketing mix and the impact these elements have on the marketing process. The student will apply the broad framework of market segmentation using the concepts of segmentation, targeting and positioning (STP). The student will segment a market by organizing the market into groups, use targeting to send a message to potential segments, and use positioning to identify how customers view a product or service.
Learn and practice skills, attitudes and behaviours to succeed in a diverse professional environment. The student will reflect on past and current experiences to gain confidence in their abilities and build better professional relationships. Through a series of interactive workshops, discussions and role playing, the student will compare differences in behaviours and ethics in various business environments.
This course will introduce basic selling theory as well as develop tactical and strategic selling skills essential in achieving sales career success. The course focus is on the establishment and maintenance of profitable long-term business relationships.
Business-to-business selling involves complex buying situations featuring professional buyers. Business-to-consumer selling has become increasingly technologically complex. This course develops successful sales competencies for both B2B and B2C environments.