Everyone communicates, but are they doing it well? Communicative competence takes practice and self-awareness. In this foundational course, students will learn through discovery and project-based activities to practice approaching situations critically and collaboratively. By developing their communication skills, students will improve their interpersonal ability, intercultural competence, and digital fluency to prepare for success in the workplace and beyond. The strategies students will gain in this course will be useful throughout their program and in their chosen industry.
Develop the pitch. This foundational course uses a simulation to guide students through the process of developing a project for production. It begins with a creative analysis to select projects suitable for in-house or external development. Students will advance a project toward production, including researching development financing, collaborating with creative and business teams, and preparing project concepts and budgets. The course also covers pitching strategies, emphasizing the art of pitching to secure financing, engage producers, attract key stakeholders, and plan for successful project delivery.
This foundational course addresses the essential legal and ethical considerations for safeguarding individual and project interests in entertainment production. Students will examine key legal issues, such as intellectual property rights, contract obligations, and regulatory requirements alongside ethical responsibilities like fair representation and integrity. Students will consider the ethics of storytelling, who has the right to those stories, and how to build collaborative relationships to tell the story. This course also covers responsible decision-making and maintaining integrity throughout the project lifecycle.
This reinforcing course strengthens foundations covered in term one. Students will work in groups to guide simulated projects they developed in Production Studio 1 through to delivery. Students will manage scope, time, and costs to keep projects on track. They will also collaborate on team-based creative projects to explore risk management and complete the lifecycle of creative production. Additionally, students will write grant proposals and business financing applications used to secure both government and private funding. By the end of the course, students will have taken their projects through every stage of the process from concept to final delivery.
This reinforcing course prepares students to collaborate with creatives during all stages of production and to lead small to medium-sized creative businesses. Students will create strategies for managing production phases, maintaining continuity, building teams that reflect cultural diversity, and ensuring growth. Students will assess financing models from domestic and international sources and explore strategies for collaborating with agencies, broadcasters, streaming platforms, or partners. The course addresses engagement with industry bodies and introduces lobbying strategies to influence policy. Through case studies and industry insights, students will develop entrepreneurial skills to create opportunities and position themselves in the entertainment industry.
In this foundational course, students will analyze audience engagement and distribution strategies while respecting and considering diversity to reach the widest audience. They will evaluate audience tracking tools and develop multi-platform plans that combine conventional and emerging approaches. The course emphasizes international distribution, including licensing content across borders and tailoring strategies for diverse markets. Students will examine the role of social media in promotion and engagement. By the end of the course, students will create comprehensive distribution strategies for projects spanning domestic and global platforms, reflecting the dynamic nature of the entertainment industry.
This foundational course explores advertising and marketing methods in entertainment industries, focusing on traditional and digital platforms. Students will examine branding, marketing research, and social media's role in today’s marketing landscape. The course emphasizes ethical marketing, with attention to truthfulness, sustainability, and social responsibility. Through case studies, group projects, and discussions, students will develop practical skills to create marketing strategies for their projects. By the end of the course, students will have crafted a comprehensive marketing plan for a project, preparing them for industry trends and challenges.
This culminating course bridges in-class learning with real-world application of production for entertainment. Through field experience and on-the-job training, students will gain practical, hands-on experience by applying their production experience in professional settings. Students will explore career paths by identifying work environments that align with individual strengths, preferences, values, and beliefs. Students will develop a practical approach to launching their careers in the entertainment industry, preparing to navigate diverse professional opportunities and define their goals and potential roles.