COMSF-CT Commerce Industry Sales & Marketing

Courses and Descriptions

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
ADMN-1005Business Essentials
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This course is designed to introduce students to the Canadian business environment. Exposure to the principles of micro-and macro-economic issues, business formations, organizational structures, and finance will be provided.

COMM-1155Sales Communications
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This course teaches students effective writing and speaking techniques used to strengthen their interpersonal and business communication skills. Students will learn to plan, organize, write, and revise routine business correspondence. Additionally, students will develop skills in business, telephone, and email etiquette, and learn how to create a good first impression. They will prepare for and deliver oral presentations using a variety of multi-media.

COMM-2011Advanced Sales Communications
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This course provides more exposure to business etiquette skills. Students will plan, organize, write, and revise a formal business proposal. Additionally, students will deliver persuasive sales presentations, learn negotiation styles, and conduct effective meetings.

Prerequisites:
COMP-1239Business Applications
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This is a hands-on course in which students develop skills in the use of current Microsoft productivity software. Topics include introductory and intermediate skills in Microsoft Windows, Word, Excel, and PowerPoint and MS Project as well as the integration of these applications.

FNCE-1000Business Environments
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This course is designed to describe the basic workings of the Canadian legal system and identify the fundamentals of Canadian contract law. The course will examine legislation and regulations relevant to sales and marketing. Additionally, students will recognize and calculate the various forms of financially acquiring an asset.

MGMT-2006Sales Management and Administration
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This course is designed to provide students with an understanding of sales management. It looks at the current trends, tools and techniques that productive sales managers need in today's competitive environment.

 

Prerequisites:
MRKT-1011Marketing Essentials
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This course introduces students to the dynamics of marketing and its role in society. Topics include how the marketing function relates to the strategic business plan. Students will apply research methodologies and interpret results to identify and address problems and opportunities.

MRKT-2006Marketing Strategy
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This course will assist students to further enhance skills and objectives introduced in Marketing Essentials. Students will develop and adapt an overall marketing strategy and an appropriate marketing mix. Students will review basic arithmetic and algebraic operations, including mark-ups, mark-downs, and discounts.

Prerequisites:
PDEV-1006Professional Development 1
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This course is designed to include a variety of workshops aimed at developing skills that will benefit students while on program and in their professional sales careers. students will research organizations' marketing strategies in a chosen industry. Emphasis will be placed on developing appropriate goals and objectives to guide behaviour and comply with professional codes of conduct.

PDEV-2004Professional Development 2
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This course is a continuation of Professional Development 1, providing additional exposure to the business world and the field of sales and marketing. Students will have the opportunity to spend one week with a sponsoring organization with the purpose of researching the firm's sales and marketing strategies. Moreover, students will enhance their networking and business etiquette skills as well as strengthen their job search skills by targeting their resumes and cover letters to their chosen career paths.

Prerequisites:
SALE-1000Basic Sales
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This course will introduce basic selling theory as well as promote the development of strategic selling skills essential in achieving sales career success. The course focus is on the establishment and maintenance of profitable long-term business relationships.

SALE-2000Advanced Sales
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Business-to-business selling usually involves complex buying situations featuring professional buyers. This course will enable students to develop strategies for a successful career in sales developing win-win relationships with a wide variety of potential clients.

Prerequisites:
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