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  • Post-graduate diploma
  • This program is being offered on a Part-Time basis, on weekday evenings between 6 PM and 9 PM. Please note that if you apply to take any individual course in this program, your application will be for the full-time program. 
  • Online / Manitou a bi Bii daziigae, Exchange District Campus, Winnipeg 
  • Students can apply to join the program in the next academic term (September or January)
  • Laptop delivery (bring your own laptop)
  • Competitive admission program
  • 2024 Course Dates:
Winter 2024COMM-3056 Stakeholder Engagement
(To register for this course as an undeclared student, click here)
COMM-4004 Communication Analysis and Impacts (note: pre-requisite courses COMM-3053COMM-3056COMM-3057COMM-3058COMM-3059COMM-3060
COMM-4005 Communications Leadership (note: pre-requisite courses COMM-3053COMM-3056COMM-3058COMM-3059COMM-3060)
6 credit hours
3 credit hours

3 credit hours
Jan 2 - Apr 19, 2024
Jan 2 - Apr 19, 2024

Jan 2 - Apr 19, 2024
Fall 2024COMM-3060 Managing Major Projects
COMM-3057 Digital Content Marketing
COMM-4006 Applied Capstone Planning
COMM-4007 Applied Capstone Execution and Measurement
3 credit hours
3 credit hours
6 credit hours
3 credit hours
Aug 26 - Dec 13, 2024
Aug 26 - Dec 13, 2024
Aug 26 - Dec 13, 2024
Aug 26 - Dec 13, 2024

Communication Management provides business, project management and leadership training tailored to professional communicators. In it, graduates of Advertising, Marketing and Public Relations programs and other professional communicators develop a deeper understanding of why and how business decisions are made – making them a greater asset to workplace teams, projects, and management. Program graduates are equipped with the knowledge, skills, and hands-on experience to lead communication projects and teams in a professional setting.

Please note that this program is offered part time in the evening. Courses are offered online, weekday evenings from 6:00 pm to 9:00 pm. 

Undeclared Part-Time Students - An Undeclared Student is an applicant who would like to take courses for professional development or general interest and is not seeking a credential. Students are restricted to taking a maximum of 2 courses per term, and after successfully completing 4 courses they must apply and be admitted to a program before registering for additional courses. If you would like to register as an undeclared student, please click here.

For further information on this program contact Melanie Lee Lockhart at mleelockhart@rrc.ca

Graduate Profile

The Communication Management post-diploma graduate will be able to:

1. Develop and manage strategic communications within a variety of organizations and environments.

2. Manage communication operations to achieve organizational goals.

3. Plan and manage strategic communication projects.

4. Manage personal and professional abilities.

Admission Requirements

Your Academic History
If your academic history includes any of the following, please visit My Education for important information: post-secondary studies at an institution other than Red River College Polytechnic; Modified (M), English as an Additional Language (E), or GED high school courses; or home schooling; international secondary (high school) studies.


Upload Through Your Future Student Account

  • Scan your document(s) and save the file. Ensure you keep your original documents as the College may request to see them at any time.
  • Go to apply.rrc.ca and log in.
  • Click on your application, then Supplemental Items & Documents.

If you do not have a Future Student Account or require assistance, please contact our Student Service Centre at 204-632-2327.

Internationally Educated Applicants - visit www.rrc.ca/credentials for credential assessment information.

Submission of required documentation indicating proof of completion of admission requirements is due within 15 days of applying unless otherwise noted in the program's admission requirements.

This is a competitive admission program. Your portfolio will be evaluated and assigned a score that reflects your potential for success in the program. If your portfolio score does not fall within the acceptable range, your application will be cancelled.

Offers of admittance will be made to applicants who meet the portfolio evaluation benchmark on a first-come, first-served basis until all available seats are filled.

Applicants not offered a seat may reapply for a future intake by submitting a new application, application fee, and new portfolio based on the portfolio specifications for that application year.

Regular Admission Requirements
  1. Creative Communications, Advertising, Marketing, or Public Relations Diploma or Degree or Related Work Experience
    • Submit proof of:
      • Successful completion of or enrolment in the final year of: 
        • Red River College's Creative Communications Program
          • Specialization in Advertising or Public Relations.
        • Advertising, Marketing, or Public Relations Diploma or Degree
          • Must be from an accredited post- secondary institution
      • Work Experience
        • Submit a work experience form
        • A minimum of one year working full-time in a professional advertising, marketing, and/or public relations capacity and/or role is required.
  2. English Language Requirements (ELRs)
    • Answer this question to determine if you meet this program’s ELRs:
      Have I successfully completed 3 years of full-time high school (secondary) education in Canada, the United States, or an ELR exempt country where English was the language of instruction?
      • If YES, you meet English language requirements.  Apply and then submit your transcripts* for review
      • If NO, submit proof of meeting an ELRs option.  If you choose the English language assessment option, review this program's approved assessments and required levels.
      • If you completed all of your education in Canada, the United States, or an ELR exempt country in English but you did not graduate high school, submit your transcripts* for review. 
    • * If your transcripts are from the USA or an ELR exempt country, we will assess an International Credentials Assessment Fee to be paid before your transcripts will be reviewed. 
  3. Letter of Intent
    • Submit a 400- to 800-word letter, in standard business letter format and addressed to “Selection Committee – Communication Management.”
    • Describe:
        • Your career aspirations as related to the outcomes of this program (i.e. why do you feel this program will help you achieve your career goals?)
        • Your readiness for the program (i.e. what in your academic and/or previous experience has prepared you to be successful in this program?).
    • You (the applicant) must write this letter yourself; it should reflect both your argument construction and your writing skill. 
      • and 
  4. Letter of Reference 
    • Submit a letter of reference attesting to your readiness for this program from one of the following:
      • Recent communications-industry employer
      • RRC Creative Communications Advertising or Public Relations Instructor
      • Instructor or Professor in Advertising, Marketing, Public Relations, or Business Communications from an accredited post-secondary institution
      • Work placement host
      • Recent communications industry employer
  5. Portfolio of Communication Work
      • Complete a portfolio assignment
      • Late, incomplete, misdirected, or improperly packaged submissions will not be accepted, so it's a good idea to pay close attention to detail in the instructions, and submit your work to the correct location.
      • The portfolio submission is your opportunity to show us your experience with some of the writing styles and other means of communication that we emphasize in the Communication Management program. The ideal portfolio presents good writing skills, the ability to communicate in a variety of ways, creativity, effort, accuracy and professionalism.

    English Language Assessments

    English Language AssessmentMinimum Required Levels
    L - Listening, S - Speaking, R - Reading, W - WritingLSRW
    AEPUCE (Academic English Program of University and College Entrance )
    Requirement: Submission of a parchment (certificate) indicating successful completion of the AEPUCE program, including language levels achieved if available.
    CAEL and CAEL Online (Canadian Academic English Language)
    CanTEST (Canadian Test of English for Scholars and Trainees)
    The Official CanTEST was discontinued in 2021, and as of October 20, 2021 the RRC CanTEST is no longer offered at RRC Polytechnic. CanTEST results dated within 2 years of your application date will still be accepted to meet English language proficiency requirements. Please note the Medical Laboratory Sciences (MLS) program requires the Official CanTEST (The RRC Institutional CanTEST will not be accepted).
    Duolingo (Duolingo English Test)


    There are no minimum required levels for L,S,R,W.

    Only Duolingo English Test scores that have been verified through the Duolingo English Test Portal will be accepted.

    IELTS - Academic (International English Language Testing System)
    Please Note: 3 year expiry date for Nursing Program Applicants
    PTE - Academic Online Assessment (Pearson Test of English)
    Password Skills (An in person English Language Assessment hosted by RRC Polytech)
    This in-person, computer-based test is composed of four test modules: reading, writing, listening and speaking. The test takes 3 hours and 5 minutes to complete and is conducted in two parts. The first part assesses reading, listening, and writing, and the second part assesses speaking in a separate room. Password Skills costs $139 to take through RRC Polytech. Password Skills is hosted by the RRC Polytech Testing and Assessment Centre: E440, Manitou a bi Bii Daziigae building, on the fourth floor. If you wish to do Password Skills remotely (not in-person), Password Skills Plus can be taken online. RRC Polytech does not offer Password Skills Plus, but we do accept the results for entry into program.
    Password Skills Plus (Password Skills Plus is an online assessment that can be taken instead of Password Skills. )
    TOEFL-iBT (Test of English as a Foreign Language - internet Based Test)
    To meet the needs of students who are unable to take the TOEFL iBT® test at a test center due to public health concerns, ETS is temporarily offering the TOEFL iBT Special Home Edition test in selected areas.

    Locations, Dates and Fees

    Next Estimated Term 1 Start Date (subject to change)

    Location Start Date Apply Link
    Manitou a bi Bii daziigae Aug 26, 2024 Apply Now

    Costs (estimates only; subject to change)

    Program/Student Fees
    Year 1
    Books and Supplies
    Year 1
    1Fees are assessed on a per credit basis. This is the estimated tuition and lab/materials/technology amount for 9 credit hours in 22-23. Please be advised that additional student fees of approximately $93 per course will also be assessed at the time of registration.
    2Textbooks for each course are approximately $60-$100. Other costs to the student (not assessed by the College) include a laptop, camera, and software sufficient to participate in the classes online and to create professional digital content.

    Red River College Polytechnic is a participating institution in the HigherEdPoints program. Through this program, students are able to convert Aeroplan® Miles and TD Points into funds to help cover their tuition. Family members and friends can also contribute to a student’s education by converting their loyalty points - anyone can donate their points to an individual student.

    Visit the HigherEdPoints website for more information about the program and/or to set up an account to convert your points.

    Courses and Descriptions

    (Click the course name to view the description of the course)
    Recognition of Prior Learning (RPL)
    In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
    COMM-3053Business for Communicators 1
    More Information

    In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.

    COMM-3056Stakeholder Engagement
    More Information

    In this course, you will learn how to create communication strategies that address the wide range of stakeholder motivations affecting an organization. You will also be taught how to propose and deliver communications that are aligned with organizational goals, employing the Management by Objectives approach to stakeholder relations. You will be prepared to appreciate cultural, political and other differences that inform stakeholders' positions and perceptions and to communicate effectively with them to advance organizational objectives.

    COMM-3057Digital Content Marketing
    More Information

    In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.

    COMM-3058Advanced Media Strategy
    More Information

    In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.

    COMM-3059Professional Practice
    More Information

    In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.

    COMM-3060Managing Major Projects
    More Information

    This course equips you with the knowledge, insights, and tools necessary to  professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.

    COMM-4003Labour Law and Management
    More Information

    In this course, you will build an understanding of organizations' responsibilities to their internal stakeholders, enabling you to create successful internal communications programs and provide solid communication advice to internal managers within the bounds of the law and best practices. Topics include labour law; the roles of the human resources department and labour unions; approaches to managing internal conflict and controversy; approaches to internal change management.

    COMM-4004Communication Analysis and Impacts
    More Information

    In this course, you will reinforce your knowledge and skills by applying principles and practices learned in the first term about the roles of communicators and the communication function in an organization, to examine real-life case studies in-depth. You will research, report and present on specific cases, illustrating real-life outcomes when these principles are/are not followed.

    COMM-4005Communications Leadership
    More Information

    In this course, you will learn how to develop organizational communication policies and procedures that will support positive long-term relationships with stakeholder publics, and to work with management to codify them organization-wide. This includes aligning communication activities with organizational priorities; executive motivations, concerns and considerations; principles and practices of change management; corporate social responsibility; pitching solutions and reporting on outcomes. You will also build your own managerial skills with an introduction to managing people, from volunteers to contractors and partners to direct reports. Areas of focus in this course include information protection and disclosure; organizations' media relations and social media policies; leadership; organizational policy development; and principles of personnel performance management.

    COMM-4006Applied Capstone Planning
    More Information

    In this course, you will apply your knowledge and the project management skills you developed previously in the post-graduate diploma program to independently plan a major communication campaign or project of your choosing (subject to faculty approval). This project will be of the sort a professional communicator might undertake in the regular course of business for a real-life client. You will also design, pitch, strategize, and create a professional workflow for the project.

    COMM-4007Applied Capstone Execution and Measurement
    More Information

    In this course, you will independently execute a major communication campaign or project of your choosing (subject to faculty approval), of the sort a professional communicator might undertake in the regular course of business, for a real-life client. You will design, pitch, strategize, implement, and evaluate the project; provide status reporting; and then prepare a final report and formal presentation of the project's execution and outcomes. Course delivery will combine classroom instruction, one-on-one mentoring, group work and independent research and execution.

    COMM-4053Business for Communicators 2
    More Information

    In this course, you will develop foundational knowledge in organizational responsibilities with respect to public reporting; legal requirements of public, private, and non-profit entities; partnerships and alliances in business. You will build skills in multidisciplinary problem-solving and examine real-life case studies in depth to articulate the business factors {including economic, political, and community pressure; government/regulator expectations; and legal considerations) that contributed to an organization's controversial business decision and how they influenced its outcomes. You will research, report and present on specific cases, connecting the contributing factors to the business outcomes, and analyze the communications fallout.


    Computer/Laptop Requirements

    All students in the Communications Management program are required to supply their own MacBook Pro 15-inch laptop computer that is capable of running the latest Mac OSX and current Adobe Cloud software. Smaller screens are not recommended based on the types of editing work students perform on their laptops. Red River College Polytechnic will provide necessary software, including Adobe Creative Cloud and Microsoft Office, which is included in the program tuition and fees.

    The use of laptop computers is an integral part of this program. It will enhance your learning and competitiveness in the job market. This universal-access approach to learning is a shared one between students and the College. Laptop and software specifications will be provided after you are accepted into the program to ensure the laptop complies with the program requirements, and will interface with RRC Polytech software and equipment.

    Do not purchase a laptop until you have been accepted for the program. 

    The College will also provide information about software, network access, and help desk support if you require assistance. You will have on-campus access to e-mail, College networks, and the Internet.

    Off-campus access to the Internet is the responsibility of the student.

    Please refer to https://www.rrc.ca/future-students/computer-requirements/ for further information on Computer Requirements for Students.

    Recognition of Prior Learning

    Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.

    Other Information

    2023/2024 Portfolio Admission Requirement

    The purpose of this portfolio admission requirement is to help faculty ensure you have the skills you will need to be able to participate fully (and succeed) in this program.

    The requirement consists of development of a website containing a short portfolio of your work. 

    If you choose to password-protect the website, please provide login instructions and credentials.

    Your website must contain samples of each of the following: 
    1. A one-page traditional or digital advertisement OR a news release (with downloadable PDF).
    2. A social media post or advertisement (include link to post).
    3. A persuasive infographic (with downloadable PDF).
    4. An edited video (minimum 15 seconds) created to persuade.
    5. A 400-word op-ed arguing that every Canadian post-secondary student EITHER should OR shouldn’t have access to their first degree or diploma program tuition-free (you choose which position you would rather argue) (with downloadable PDF).
    Choose samples that show the full range of your skills. You are welcome to create pieces specifically for your portfolio if you don’t have examples from previous studies or professional work. 

    In an introductory note for each sample, please indicate (in complete sentences):
    • What its communication objective was.
    • Who its primary target audience was, and what your desired outcome or impact of this communication for that audience was.
    • What research insights influenced your decisions in creating it.

    Graduation Requirements

    To graduate from the post-graduate diploma in Communication Management, all students must satisfactorily complete all 12 courses in the program (total 45 credit hours). Students must also have achieved a graduating GPA of 2.0.
    Academic Advising Service
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    Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.