| Winter 2024 | COMM-3056 Stakeholder Engagement (To register for this course as an undeclared student, click here) COMM-4004 Communication Analysis and Impacts (note: pre-requisite courses COMM-3053, COMM-3056, COMM-3057, COMM-3058, COMM-3059, COMM-3060) COMM-4005 Communications Leadership (note: pre-requisite courses COMM-3053, COMM-3056, COMM-3058, COMM-3059, COMM-3060) | 6 credit hours 3 credit hours 3 credit hours | Jan 2 - Apr 19, 2024 Jan 2 - Apr 19, 2024 Jan 2 - Apr 19, 2024 |
| Fall 2024 | COMM-3060 Managing Major Projects COMM-3057 Digital Content Marketing COMM-4006 Applied Capstone Planning COMM-4007 Applied Capstone Execution and Measurement | 3 credit hours 3 credit hours 6 credit hours 3 credit hours | Aug 26 - Dec 13, 2024 Aug 26 - Dec 13, 2024 Aug 26 - Dec 13, 2024 Aug 26 - Dec 13, 2024 |
Communication Management provides business, project management and leadership training tailored to professional communicators. In it, graduates of Advertising, Marketing and Public Relations programs and other professional communicators develop a deeper understanding of why and how business decisions are made – making them a greater asset to workplace teams, projects, and management. Program graduates are equipped with the knowledge, skills, and hands-on experience to lead communication projects and teams in a professional setting.
Please note that this program is offered part time in the evening. Courses are offered online, weekday evenings from 6:00 pm to 9:00 pm.
Undeclared Part-Time Students - An Undeclared Student is an applicant who would like to take courses for professional development or general interest and is not seeking a credential. Students are restricted to taking a maximum of 2 courses per term, and after successfully completing 4 courses they must apply and be admitted to a program before registering for additional courses. If you would like to register as an undeclared student, please click here.For further information on this program contact Melanie Lee Lockhart at mleelockhart@rrc.ca
Graduate Profile
The Communication Management post-diploma graduate will be able to:
1. Develop and manage strategic communications within a variety of organizations and environments.
2. Manage communication operations to achieve organizational goals.
3. Plan and manage strategic communication projects.
4. Manage personal and professional abilities.
DOCUMENT SUBMISSION
Upload Through Your Future Student Account
If you do not have a Future Student Account or require assistance, please contact our Student Service Centre at 204-632-2327.
Internationally Educated Applicants - visit www.rrc.ca/credentials for credential assessment information.
This is a competitive admission program. Your portfolio will be evaluated and assigned a score that reflects your potential for success in the program. If your portfolio score does not fall within the acceptable range, your application will be cancelled.
Offers of admittance will be made to applicants who meet the portfolio evaluation benchmark on a first-come, first-served basis until all available seats are filled.
Applicants not offered a seat may reapply for a future intake by submitting a new application, application fee, and new portfolio based on the portfolio specifications for that application year.
| English Language Assessment | Minimum Required Levels | |||
|---|---|---|---|---|
| L - Listening, S - Speaking, R - Reading, W - Writing | L | S | R | W |
| AEPUCE
(Academic English Program of University and College Entrance )
Requirement: Submission of a parchment (certificate) indicating successful completion of the AEPUCE program, including language levels achieved if available. | 8 | 8 | 8 | 8 |
| CAEL and CAEL Online (Canadian Academic English Language) | 70 | 70 | 70 | 70 |
| CanTEST
(Canadian Test of English for Scholars and Trainees)
The Official CanTEST was discontinued in 2021, and as of October 20, 2021 the RRC CanTEST is no longer offered at RRC Polytechnic. CanTEST results dated within 2 years of your application date will still be accepted to meet English language proficiency requirements. Please note the Medical Laboratory Sciences (MLS) program requires the Official CanTEST (The RRC Institutional CanTEST will not be accepted). | 5.0 | 5.0 | 5.0 | 5.0 |
| Duolingo
(Duolingo English Test)
* MINIMUM OVERAL SCORE OF 115 REQUIRED. There are no minimum required levels for L,S,R,W. Only Duolingo English Test scores that have been verified through the Duolingo English Test Portal will be accepted. | 0* | 0* | 0* | 0* |
| IELTS - Academic
(International English Language Testing System)
Please Note: 3 year expiry date for Nursing Program Applicants | 7.0 | 7.0 | 7.0 | 7.0 |
| PTE - Academic Online Assessment (Pearson Test of English) | 65 | 65 | 65 | 65 |
| Password Skills
(An in person English Language Assessment hosted by RRC Polytech)
This in-person, computer-based test is composed of four test modules: reading, writing, listening and speaking. The test takes 3 hours and 5 minutes to complete and is conducted in two parts. The first part assesses reading, listening, and writing, and the second part assesses speaking in a separate room.
Password Skills costs $139 to take through RRC Polytech.
Password Skills is hosted by the RRC Polytech Testing and Assessment Centre: E440, Manitou a bi Bii Daziigae building, on the fourth floor.
If you wish to do Password Skills remotely (not in-person), Password Skills Plus can be taken online. RRC Polytech does not offer Password Skills Plus, but we do accept the results for entry into program.
| 7.0 | 7.0 | 7.0 | 7.0 |
| Password Skills Plus (Password Skills Plus is an online assessment that can be taken instead of Password Skills. ) | 7.0 | 7.0 | 7.0 | 7.0 |
| TOEFL-iBT
(Test of English as a Foreign Language - internet Based Test)
To meet the needs of students who are unable to take the TOEFL iBT® test at a test center due to public health concerns, ETS is temporarily offering the TOEFL iBT Special Home Edition test in selected areas. | 24 | 23 | 24 | 27 |
| Location | Start Date | Apply Link |
|---|---|---|
| Manitou a bi Bii daziigae | Aug 26, 2024 | Apply Now |
Red River College Polytechnic is a participating institution in the HigherEdPoints program. Through this program, students are able to convert Aeroplan® Miles and TD Points into funds to help cover their tuition. Family members and friends can also contribute to a student’s education by converting their loyalty points - anyone can donate their points to an individual student.
Visit the HigherEdPoints website for more information about the program and/or to set up an account to convert your points.
In this course, you will build the business acumen to help you understand how and why management makes business decisions. You will learn how to offer valuable communications advice, make the case for communication investment, and demonstrate communications' business value to management. Topics that will be covered in this course include: fundamentals of macroeconomics and major economic indicators; government's role and impact as a regulator; the intersection of business, government and politics; the stock market; basics of microeconomics and financial management within the organization; organizational structure; and impacts of communication on the bottom line.
In this course, you will learn how to create communication strategies that address the wide range of stakeholder motivations affecting an organization. You will also be taught how to propose and deliver communications that are aligned with organizational goals, employing the Management by Objectives approach to stakeholder relations. You will be prepared to appreciate cultural, political and other differences that inform stakeholders' positions and perceptions and to communicate effectively with them to advance organizational objectives.
In this course, you will develop advanced skills in digital content strategy, creation and measurement specific to the Advertising, Marketing and Public Relations industries. Topics covered in this course include specialized videography, photography, and digital media design; multi-platform distribution; designing, collecting and acting on data analytics both mid-stream and at the end of a project.
In this course, you will learn how to apply advanced media strategy using an integrated Advertising and Public Relations approach. Topics covered in this course include evaluating traditional media opportunities; evolving developments in how media placements are sold; opportunities and approaches to media buying on digital platforms; integrating digital advertising with earned media in campaigns.
In this course you will build a solid understanding of the lines between the law and organizational, professional, and personal ethics. You will also be introduced to a decision-making framework to uphold and promote high standards of integrity. This course addresses developing professional approaches to the workplace that yield efficient use of time and resources, functional working groups, and successful navigation of challenging situations; cross-departmental collaboration; becoming a communications leader; mentorship and life-long learning. Topics include laws specifically pertaining to organizational communications; the "lawyers vs. communicators" balance; creating an internal risk-identification network; organizational crisis readiness; personal morals, ethics and the law: the communicator's role and responsibilities.
This course equips you with the knowledge, insights, and tools necessary to professionally, effectively, and efficiently propose and manage large-scale communications projects. Topics that will be covered in this course include practices of professional project management: project visioning; securing management/client support; planning; scheduling and logistics; budgeting; team leadership; working with agencies, clients and contractors; evaluation; reporting.
In this course, you will build an understanding of organizations' responsibilities to their internal stakeholders, enabling you to create successful internal communications programs and provide solid communication advice to internal managers within the bounds of the law and best practices. Topics include labour law; the roles of the human resources department and labour unions; approaches to managing internal conflict and controversy; approaches to internal change management.
In this course, you will reinforce your knowledge and skills by applying principles and practices learned in the first term about the roles of communicators and the communication function in an organization, to examine real-life case studies in-depth. You will research, report and present on specific cases, illustrating real-life outcomes when these principles are/are not followed.
In this course, you will learn how to develop organizational communication policies and procedures that will support positive long-term relationships with stakeholder publics, and to work with management to codify them organization-wide. This includes aligning communication activities with organizational priorities; executive motivations, concerns and considerations; principles and practices of change management; corporate social responsibility; pitching solutions and reporting on outcomes. You will also build your own managerial skills with an introduction to managing people, from volunteers to contractors and partners to direct reports. Areas of focus in this course include information protection and disclosure; organizations' media relations and social media policies; leadership; organizational policy development; and principles of personnel performance management.
In this course, you will apply your knowledge and the project management skills you developed previously in the post-graduate diploma program to independently plan a major communication campaign or project of your choosing (subject to faculty approval). This project will be of the sort a professional communicator might undertake in the regular course of business for a real-life client. You will also design, pitch, strategize, and create a professional workflow for the project.
In this course, you will independently execute a major communication campaign or project of your choosing (subject to faculty approval), of the sort a professional communicator might undertake in the regular course of business, for a real-life client. You will design, pitch, strategize, implement, and evaluate the project; provide status reporting; and then prepare a final report and formal presentation of the project's execution and outcomes. Course delivery will combine classroom instruction, one-on-one mentoring, group work and independent research and execution.
In this course, you will develop foundational knowledge in organizational responsibilities with respect to public reporting; legal requirements of public, private, and non-profit entities; partnerships and alliances in business. You will build skills in multidisciplinary problem-solving and examine real-life case studies in depth to articulate the business factors {including economic, political, and community pressure; government/regulator expectations; and legal considerations) that contributed to an organization's controversial business decision and how they influenced its outcomes. You will research, report and present on specific cases, connecting the contributing factors to the business outcomes, and analyze the communications fallout.
All students in the Communications Management program are required to supply their own MacBook Pro 15-inch laptop computer that is capable of running the latest Mac OSX and current Adobe Cloud software. Smaller screens are not recommended based on the types of editing work students perform on their laptops. Red River College Polytechnic will provide necessary software, including Adobe Creative Cloud and Microsoft Office, which is included in the program tuition and fees.
The use of laptop computers is an integral part of this program. It will enhance your learning and competitiveness in the job market. This universal-access approach to learning is a shared one between students and the College. Laptop and software specifications will be provided after you are accepted into the program to ensure the laptop complies with the program requirements, and will interface with RRC Polytech software and equipment.
Do not purchase a laptop until you have been accepted for the program.
The College will also provide information about software, network access, and help desk support if you require assistance. You will have on-campus access to e-mail, College networks, and the Internet.
Off-campus access to the Internet is the responsibility of the student.
Please refer to https://www.rrc.ca/future-students/computer-requirements/ for further information on Computer Requirements for Students.
Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.