FULL-TIME | WINNIPEG LOCATIONS ACADF-NA Applied Commerce Education - After Degree

Courses and Descriptions

MRKT-1101Principles of Marketing

In this introductory marketing course, students will explore fundamental marketing topics including product life cycle, marketing channels, branding, and social media as well as examine marketing strategies such as product development, pricing, and launch. Advertising as a component of marketing is explored through both a local and a global lens. Students will review and discuss ethical and unethical business practices and associated laws. Additional topics may include social responsibility, consumer decision making and customer relationship management (CRM). Topics in this course align with teaching the Applied Commerce Manitoba Education curriculum.
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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.