PART-TIME | STEINBACH CAMPUS SMABP-CT Small Business Management

Courses and Descriptions

MRKT-1002Marketing

The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.

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