Business Law in Canada is a survey of the general field of commercial law with special focus on the law of contracts, torts, sales, and consumer protection. All course material is geared to the business world and is designed to help students become familiar with the business management aspect of dealing with legal problems.
Using effective writing and speaking techniques, students will strengthen their interpersonal and business communication skills. They will develop skills in business, telephone, and email etiquette, and learn how to create a good first impression. Students will also prepare for and deliver an oral presentation using Microsoft PowerPoint. Through the writing process, they will organize, write, and revise routine business correspondence (email, reports, letters, and other communications).
Building on the skills acquired in Term 1, students will strengthen their job search skills by writing/updating resumes and cover letters, learning the nuances and strategies behind a successful job interview, and participating in a simulated interview experience. Students will enhance their presentation skills by delivering several team presentations. Finally, they will further develop their written communication skills by learning how to deliver negative news, write effective messages to their In-Business Training supervisors, and employ the various stages of the report writing process in a formal business report.
Business Computing is a hands-on course in which students develop skills in the use of current Microsoft productivity software. Topics include introductory and intermediate skills in Microsoft Windows, Word, Excel, and PowerPoint as well as the integration of these applications.
Introduction to E-Business introduces students to the key business and technology elements underlying electronic business. It explores the technologies and business processes that underpin on-line business activities and how to employ them most efficiently.
This course examines the essentials of economics needed to succeed in business. Analysis ranges from the personal and industrial level in microeconomics to national and international levels in macroeconomics. Examples from Canadian society to societies around the world illustrate the real world impact of economic concepts.
This course is designed to include a variety of workshops and activities aimed at developing skills that will benefit students while on program and in their professional sales careers. Students will also have the opportunity to explore career opportunities and research marketing strategies.
This course is a sequel to IBTR-1029 In-Business Training. It is designed to provide more exposure to the business world and the field of sales and marketing. Students will have the opportunity to spend one week with a sponsoring firm for the purpose of researching the firm's sales and marketing strategies.
This course reviews basic arithmetic and algebraic operations. This is followed by a study of basic sales math involving payroll, taxes, percent change, exchange rates, and indexes. More advanced topics include the study and application of merchandising calculations and invoice discounting. Compound interest applications are then introduced allowing sales students to figure out loans, leases, amortization, and contract offer evaluations.
This course is designed to provide students with an understanding of sales management and the current trends, tools, and techniques that productive sales managers need in today's competitive environment.
This course introduces students to the dynamics of marketing and its role in society. Topics include the evaluation of market opportunities, consumer and business behaviour, strategies of market segmentation and the development of the elements of the marketing mix.
This course provides a concentrated study of the fundamentals of creating, implementing, and evaluating an integrated marketing communications plan within the marketing arena. You will learn the skills required in planning and executing advertising and promotion programs requiring research, creativity, and timing.
There are many reasons why some sales territories can fail while others succeed. Knowledge of the customer point of view is critical to all successful business decisions. Learn how to evaluate internal and external environments through an understanding of basic market research in order to uncover an opportunity that only you can fulfill.
This course is designed to provide students with knowledge about the factors that influence buyer behaviour. Included among the psychological factors to be studied are perception, motivation, learning, and personality. In addition to providing basic knowledge, this course will aid students in developing skills essential to sales success such as establishing positive customer perceptions and salesperson/customer relationships, building trust, identifying and addressing customer needs, and adapting to various personality types. This course will also introduce students to the concept of emotional intelligence and assist students in developing competencies to improve performance in all aspects of life.
This course will introduce basic selling theory as well as promote the development of strategic selling skills essential in achieving sales success. A consultative selling approach incorporating SPIN and persuasive communication techniques will be practiced.
This course will assist students to further develop the strategic selling techniques that were introduced in Basic Sales. Students will learn how to implement strategies with a focus on developing win-win recommendations that enhance sales success.