PART-TIME | WINNIPEG LOCATIONS TECMP-AD Technology Management - Advanced Diploma

Courses and Descriptions

MRKT-1076Marketing of Technology

This course emphasizes the fundamentals of marketing programs and plans in a high technology environment. It is designed to enable students to identify marketing opportunities, define product markets, utilize marketing research, understand consumer behavior and develop marketing strategies. The course will include a laboratory component that builds the progressive elements of a comprehensive marketing plan.

Textbooks and Booklists

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