An error has occurred


  • Certificate program
  • Available by classroom delivery; some courses available by distance delivery
  • Accreditation opportunity: Canadian Professional Sales Association

The College is conducting a review of the Professional Sales program and will no longer accept new students into this program, effective November 1, 2017. Part-time students with outstanding courses may register in the program courses.

Acquire the fundamental knowledge, skills and attitude for success as you enter the sales field. You will discover professional sales techniques, improve your business communication skills and build a solid customer service relations background.

This program was developed in partnership with the Canadian Professional Sales Association (CPSA) to meet their first criteria of the Certified Sales Professional (CSP) designation. For more information, visit the Canadian Professional Sales Association.

When you successfully complete the program, you will receive a RRC certificate and a certificate from the CPSA.

Admission Requirements

Regular Admission Requirements

  1. Successful completion of Grade 12 including one credit in each of the following:
  • Grade 12 English
  • Grade 12 Math

Mature Student Admission Requirements
If you are 19 years of age or older on or before September 30 in your year of registration, have been out of high school for a minimum of one year, and you do not meet the regular admission requirements, you may apply under the mature student admission requirements.

  1. Successful completion of:
  • The courses listed in Regular Admission Requirement 1
  • RRC’s Introduction to Business program (This program is no longer offered by the College)

Who Should Enrol?

You will be more successful in this program if you have at least two years  business experience.

Program Outline

You must successfully complete six courses to earn a certificate.

Core Courses:

  • Basic Business Communications - C or Business Communication 1 - C/D
  • Business Fundamentals - C
  • Customer Service - C
  • Marketing - C/D
  • Personal Selling - or Professional Sales Techniques - C
  • Sales Management - C


  • C/D - Classroom or Distance Delivery 
  • C - Classroom Delivery
  • D - Distance Delivery

Transfer of Credits
For transfers between RRC programs or external transfers of credits to RRC programs, see Policy A14

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check for additional contact information.
BUSA-1010Business Fundamentals
More Information

Receive an introduction to Canadian business and cover current business procedures, contributions, and issues. Study the changes that occur in today’s business world and learn to understand the private enterprise system in global economy.  Develop an appreciation for the environment for business, the social and ethical responsibilities of businesses, and the economic forces that affect them. After completion of the course, you should be able to develop a business plan that includes elements of quality, customer satisfaction, principles of management, financial planning, marketing strategies, and human resources.

BUSA-1081Customer ServiceRPL
More Information

This course develops knowledge and skills necessary to deliver outstanding customer service.  Students will develop skills related to listening, empathy, customer motivation and diversity, communication, and conflict resolution.  Since customer service consists primarily of interaction with others in various situations, students will enhance their interpersonal communication skills.

COMM-1000Business Communication 1RPL
More Information

This course will guide students through the techniques and processes involved in writing, speaking, and listening effectively for business. Students will be taught skills for networking, meetings, and working in teams. Students will apply a direct approach to create professional emails and letters. Students will learn strategies for competent information report writing. Students will be taught how to create and deliver a memorable oral presentation. The proper use of business writing rules, grammar, and etiquette will be emphasized throughout the course.

COMM-1023Basic Business CommunicationsRPL
More Information

Develop the basic principles of business writing and discuss topics such as: standard business formats, the ability to write clear, readable letters and memos.  It also reviews correct grammar and usage and how to improve effectiveness as a speaker.

MGMT-3008Sales Management
More Information

This course is designed to provide students with an understanding of sales management and the current trends, tools, and techniques that productive sales managers need in today's competitive environment.

More Information

The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.

MRKT-1090Professional Sales Techniques
More Information

Develop an understanding of basic, proven techniques of selling and particularly retail selling. Participants are encouraged to apply the information gained to their own situations by the learn-by-doing approach.

MRKT-3012Personal Selling
More Information

This is a practical course designed for students who have an interest in a career in sales or related disciplines in the marketing field. Basic theories are discussed and employed. Emphasis is on development of specific sales preparations and presentation skills. Field research, prospect planning, videos, and role-plays will be included.


Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Click the "More Info" link beside the course's name to view the description of the course.

Course Dates and Fees

2024 Summer Term - Distance Education
COMM-1000 Business Communication 1more info
Location: Online
Jul 02, 24 - Dec 31, 24M. Kitz254619$675
Location: Online
Jul 02, 24 - Dec 31, 24
M. Kitz

Computer/Laptop Requirements

Online learning is a critical component of course delivery in all Red River College programs. To ensure each student has the tools they need to achieve their academic goals, all Red River College students require, at minimum:

1.  Off-campus access to a current computer with a webcam

2.  A high speed internet connection

• Recommended minimum speed: 10 mbps for download, 3 mbps for upload
• Slower internet connection speeds may result in audio and video issues. Please keep in mind that if others in your home are using the same internet connection at the same time as you are, you may also experience audio and video issues.
• Please refer to for further information on Computer Requirements for Students.

Please note that any anticipated costs are not included in Books and Supplies estimates.

Recent Changes

Students in the Professional Sales Certificate program can use either Professional Selling (MRKT-3012) or Professional Sales Techniques (MRKT-1090) as the prerequisite for the Sales Management course.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit


For more information on attaining your Certified Sales Professional designation, contact the CPSA toll free at 1-888-267-2772 or fax them at 416-408-2684. 

For more information on the transfer schedule from the Certified Sales Professional visit

You may also write to them at:
Canadian Professional Sales Association
Suite 800, 310 Front Street West
Toronto, Ontario  M5V 3B5

Graduation Requirements

You must complete your part-time program within four years from the start of the first course in the program, unless otherwise stated in the program outline.

A program GPA of 2.0 (60%) is required to graduate.

You will not be granted more than 75% of your credit requirements for graduation through transfer of credit.

When you have successfully completed all the required courses in this program, be sure to apply for your certificate. For complete details on applying to graduate and convocation, see

Questions about graduation? Please call 204-694-1789 or 1-866-242-7073 for assistance.

Graduation with Honours
If you obtain a grade point average (GPA) of 3.8 or better for the program, you will graduate with honours. If you fail any course in the program, you will not be eligible for this honours designation.

Employment Potential

Graduates will have the training to be employed in entry-level sales positions.
Page produced on 2024-05-23 19:48:47
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.