PART-TIME | WINNIPEG LOCATIONS PERPP-NA Personal/Professional Development

Courses and Descriptions

BUSA-9067Video Marketing

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online video to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness.

Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills.  Discover the secrets to creating content that commands attention.  Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep.

  • At the end of this course you will know the essential elements to shooting simple online video, including best camera equipment and lighting and sound principles.
  • You will have a script or “formula” to follow that will help you to shoot content with ease for both educational and sales purposes.
  • You will know how to increase search engine optimization with your videos for better rankings in Google and YouTube.
  • You will understand how to do target market research and shoot videos based on that research

This micro-credential course is non-credit and delivered through the Learning Resources Network (LERN) via their UGotClass online course platform. Courses will never be cancelled once registration is open.

If the course is unavailable, get notified when it becomes available.

Textbooks and Booklists

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Red River College endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.