PART-TIME | WINNIPEG LOCATIONS PERPP-NA Personal/Professional Development

Courses and Descriptions

BUSA-9061Improving Email Promotions

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing.
Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

At the end of the course, you will:

  • Have an overall understanding of how email promotion works and how email promotions are delivered to people;
  • Possess guidelines on how to write effective email copy;
  • Know how to avoid spamming people and how to target emails to those people most interested in your product or service;
  • Gain the technical knowledge to understand how commercial email vendors function and how to work with a commercial email vendor to optimize email promotions;
  • Know when to email, what to email, and how to analyze your email response rates, including open rates, click through rates, and conversion rates.

If the course is unavailable, get notified when it becomes available.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2021 Spring Term - Continuing Education
BUSA-9061 Improving Email Promotions
Location: Off Campus
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Apr 05, 21 - Apr 30, 21  TBA215204$265
Jun 07, 21 - Jul 02, 21  TBA216105$265
Location: Off Campus
Dates
Apr 05, 21 - Apr 30, 21
Class days
 
 
Delivery
Instructor
TBA
Section
215204
Cost
$265
Dates
Jun 07, 21 - Jul 02, 21
Class days
 
 
Delivery
Instructor
TBA
Section
216105
Cost
$265
Page produced on 2021-03-03 18:25:24
Red River College endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.