PART-TIME | WINNIPEG LOCATIONS PERPP-NA Personal/Professional Development

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy.  Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates.  Learn how to improve your email promotion and responses with tracking and testing.
Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.

At the end of the course, you will:

• Have an overall understanding of how email promotion works and how email promotions are delivered to people;
• Possess guidelines on how to write effective email copy;
• Know how to avoid spamming people and how to target emails to those people most interested in your product or service;
• Gain the technical knowledge to understand how commercial email vendors function and how to work with a commercial email vendor to optimize email promotions;
• Know when to email, what to email, and how to analyze your email response rates, including open rates, click through rates, and conversion rates.

If the course is unavailable, get notified when it becomes available.

Textbooks and Booklists