PART-TIME | WINNIPEG LOCATIONS PERPP-NA Personal/Professional Development

Courses and Descriptions

BUSA-9043Online Advertising

Get the keys to making online advertising work for you and your organization. 

Google Ads:
See how pay-per-click advertising with Google Ads works. Find out how to test low budget Google Ads campaigns. Learn how you can target local audiences. 

Facebook Ads:
Discover Facebook advertising and how you can determine the demographics and even the number of people you want to reach. 

No experience and prior knowledge necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions.

Upon successful completion of the course, you will:
  • Have an overall understanding of how online advertising works.
  • Possess guidelines on how to create, maintain and analyze Google AdWords and Facebook Ad campaigns.
  • Know how to test and improve your online advertising strategies.
  • Gain the technical knowledge to utilize and analyze results using Google AdWords and Facebook Ads.
  • Know how keyword variations, related keywords, language and estimated click-per-pay statistics can improve your online advertising results.
Duration: 16 hours self-directed over 1 month.

This micro-credential course is non-credit and delivered through the Learning Resources Network (LERN) via their UGotClass online course platform. Courses will never be cancelled once registration is open.

Textbooks and Booklists

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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.