PART-TIME | WINNIPEG LOCATIONS PERPP-NA Personal/Professional Development

• For more information visit academic advising.
• If you are an Indigenous student, you can contact an Indigenous Liaison Advisor.
• If you are an international student, you can contact International Education.

To succeed in today's marketplace, entrepreneurs must know how to effectively market their products and services. This course offers you a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement a marketing plans. Whether you are starting a business or growing an existing one, you will learn practical marketing tips and tools that you can use to improve your marketing efforts.

Upon successful completion of the course, you will:

• Possess an understanding of your customers to support your marketing efforts.
• Know the steps to build a strong brand.
• Have a marketing calendar and budget.
• Know which marketing tools will be most effective for your business.
• Have key selling messages for your business.

Duration: 16 hours self-directed over 1 month.

If the course is unavailable, get notified when it becomes available.

Textbooks and Booklists