MGMT-1189Strategic Management
An introduction to the strategic management process focusing on the identification and implementation of competitive strategies. How to conduct a strategic analysis and planning session, identifiying internal and external competencies, opportunities, threats and weaknesses is included. Life Cycle models and analysis are presented along with discussions of national and global environments and their effects. Balancing the needs of the customer, marketing, finance, services, industry, suppliers and good corporate governance are built in.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
This course is presently not being offered by this program. Please check back later.
