PART-TIME | WINNIPEG LOCATIONS MARMP-CT Marketing Management

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Overview

  • Certificate program
  • Available by classroom delivery; some courses available by distance delivery

The College has conducted a review of the Marketing Management Program offered by the School of Continuing Education and, as a result, the program has been terminated. As previously communicated, no part-time students were accepted since November 1, 2017, and existing students were provided limited course offerings on a limited basis to support program completion. Current students must complete all courses and apply for graduation no later than June 28, 2020.

If you have outstanding courses and intend to complete the program and require assistance, please contact the Information Specialist at ceadvisor@rrc.ca

Description
Take this program to acquire the knowledge needed to successfully manage marketing functions including advertising and sales. You will learn the theory and principles behind the marketing function and how it is used to develop and promote goods and services. You will study advanced marketing techniques and how they are applied in retail, sales, service, and technology environments.

Admission Requirements

Regular Admission Requirements

  1. Successful completion of Grade 12 including one credit in each of the following:
  • Grade 12 English
    and
  • Grade 12 Math


Mature Student Admission Requirements
If you are 19 years of age or older on or before September 30 in your year of registration, have been out of high school for a minimum of one year, and you do not meet the regular admission requirements, you may apply under the mature student admission requirements.

  1. Successful completion of:
  • The courses listed in Regular Admission Requirement 1

            or

  • RRC's Introduction to Business program (This program is no longer offered by the College)

Program Outline

You must successfully complete 12 courses to earn a certificate.

Core Courses:

  • Integrated Marketing Communications - C
  • Basic Business Communications - C 
    or 
    Business Communication 1 - C/D
  • Business and Financial Mathematics - C/D
  • Financial Accounting 1 - C/D
  • Marketing - C/D
  • One 40-Hour Microsoft Computer Application Courses (Intro to Computers, Word, or Excel) - C/D
  • Marketing Management (recommended last course of study) - C

Electives (choose five):

  • Consumer Behaviour - C
  • Customer Service - C
  • Event Planning - C
  • International Marketing - C
  • Marketing and Media in Sport Management - D
  • Marketing Research - C
  • Personal Selling - C
  • Project Management - C/D

        Note:  Transfer credit will be granted for successful completion of the following online courses available through University of Toronto, Continuing Education:

  • 2875 - Foundation of Digital Communications Strategy & Social Media
  • 2802 - Online & Social Media Copywriting

Click on this link https://learn.utoronto.ca/interactive-course-search#/results and search course info by entering the course number.             

Legend:

  • C/D - Classroom or Distance Delivery 
  • C - Classroom Delivery
  • D - Distance Delivery

Transfer of Credits
For transfers between RRC programs or external transfers of credits to RRC programs, see Policy A14

Courses and Descriptions

(Click the course name to view the description of the course)
Recognition of Prior Learning (RPL)
In addition to Transfer of Credit from a recognized post secondary institution, other RPL processes are available for RPL courses. Click here for more information. For courses with no RPL, please check www.rrc.ca/rpl for additional contact information.
ACCT-1971Financial Accounting 1RPL
More Information

This first course in accounting covers the double-entry bookkeeping procedures, adjustments, and production of financial statements pertaining to sole proprietorships. Coverage is also given to special journals, subsidiary ledgers, and control accounts. This results in a complete presentation of the accounting cycle for a service or merchandise business. Later in the course more in depth study of inventory costing methods, control procedures for cash including petty cash, and bank reconciliations is presented.

BUSA-1081Customer ServiceRPL
More Information

This course develops knowledge and skills necessary to deliver outstanding customer service.  Students will develop skills related to listening, empathy, customer motivation and diversity, communication, and conflict resolution.  Since customer service consists primarily of interaction with others in various situations, students will enhance their interpersonal communication skills.

BUSA-1083Event Planning
More Information

This course develops knowledge and skills for students who will be responsible for planning or coordinating events, meetings, or conferences in office environments in the corporate, private, government, and non-profit sectors.  Students will learn the process and logistics to create and stage successful events.

BUSA-1132Marketing and Media in Sport Management
More Information

Learn the essentials of marketing and media relations in the sport industry. Identify and create marketing strategies for sport, recreation and leisure programming and develop marketing and media plans for your organization. Learn the role of the media person in a sporting organization and develop the skills necessary to meet the needs of a variety of sports organizations, using public relation strategies and skills that will positively impact a sports organization.

COMM-1000Business Communication 1RPL
More Information

This course will guide students through the techniques and processes involved in writing, speaking, and listening effectively for business. Students will be taught skills for networking, meetings, and working in teams. Students will apply a direct approach to create professional emails and letters. Students will learn strategies for competent information report writing. Students will be taught how to create and deliver a memorable oral presentation. The proper use of business writing rules, grammar, and etiquette will be emphasized throughout the course.

COMM-1023Basic Business CommunicationsRPL
More Information

Develop the basic principles of business writing and discuss topics such as: standard business formats, the ability to write clear, readable letters and memos.  It also reviews correct grammar and usage and how to improve effectiveness as a speaker.

COMP-1081Computers - IntroRPL
More Information

Increase your knowledge of computer fundamentals using a current Windows operating system. Content includes an introduction to the Internet and common Microsoft Applications including Word, Excel and PowerPoint.

If you are taking courses by distance delivery, you must have access to a computer with the appropriate Microsoft Office software and Microsoft Windows 7, 8 or 10.

COMP-1193Excel 2013
More Information

Become familiar with spreadsheet concepts, use basic features, obtain skills for further training, and be able to use Excel 2013 in the workplace environment.  Topics covered include using worksheets to make decisions, planning, building, testing and documenting worksheets, formatting and printing, functions, formulas and absolute references, charts and graphing, and solving complex problems. 

* This class is recommended for students with a good working knowledge of Microsoft Windows. Students who need to upgrade their computer skills prior to taking this class should take  Computers - Intro (Comp-1081).
If you are taking courses by distance delivery, you must have access to a computer with the appropriate Microsoft Office software.

COMP-1218Word 2013
More Information

Learn the basics of word processing along with some advanced Word 2013 features. Skill areas covered will include: basic word processing, formatting and editing; inserting and customizing pictures and graphics; formatting for multiple page documents; utilizing wizards and templates; adding charts, tables, columns, and mail merging for letters, envelopes and labels.            

If you are taking courses by distance delivery, you must have access to a computer with the appropriate Microsoft Office software


* This class is recommended for students with a good working knowledge of Microsoft Windows. Students who need to upgrade their computer skills prior to taking this class should take  Computers - Intro (Comp-1081).

COMP-1237Excel 2016
More Information

Become familiar with spreadsheet concepts, use basic features, obtain skills for further training and be able to use Excel 2016 in the workplace environment. Topics covered include using worksheets to make decisions, planning, building, testing and documenting worksheets, formatting and printing, functions, formulas and absolute references, charts and graphing, solving complex problems, and working with multiple worksheets and workbooks.

* This course is recommended for students with a good working knowledge of Microsoft Windows. Students who need to upgrade their computer skills prior to taking this class should take Computers - Intro (COMP-1081).

Distance Delivery:
Students must have access to a computer with the appropriate Microsoft Office software.
Excel 2016 and Excel 2016 Advanced are not suitable for use with Mac computer software
Required textbook sold separately and can be purchased at the Campus Store.

COMP-1238Word 2016
More Information

Learn the basics of word processing along with some advanced Word 2016 features. Skill areas covered will include: basic word processing, formatting and editing; inserting and customizing pictures and graphics; formatting for multiple page documents; utilizing wizards and templates; adding charts, tables, columns, and mail merging for letters, envelopes and labels.

If you are taking courses by distance delivery, you must have access to a computer with the appropriate Microsoft Office software.

* This class is recommended for students with a good working knowledge of Microsoft Windows. Students who need to upgrade their computer skills prior to taking this class should take Computers - Intro (Comp-1081)

MATH-1051Business and Financial MathematicsRPL
More Information

This course introduces the key mathematics of business and finance. Business topics include payroll, taxes, indexes, currency exchange, and merchandising. Finance topics include simple and compound interest with business applications.

MRKT-1002Marketing
More Information

The course is designed to provide students with a current and relevant strategic approach to the principles of marketing. Terms such as target markets, marketing mixes, and strategic planning will be uncovered through lectures, activities, cases, and assignments with a student-centered approach focusing on how to connect with the customer in today's digital and global world.

MRKT-1007Marketing Management
More Information

Develop and practice marketing skills within a wide variety of business situations and environments, both domestic and international. Prepare to discuss weekly cases in this senior level case course in marketing. Group preparation of cases for class discussion will be permitted and encouraged, but is not mandatory.

Prerequisites:
MRKT-3010Consumer Behaviour
More Information

This course will build upon the foundation established in the introductory marketing course. The course will analyze consumer segmentation dimensions and will explain in a comprehensive manner why consumers act and behave as they do.

Prerequisites:
MRKT-3011Marketing Research
More Information

Students will be exposed to the theory behind marketing research in general and behind specific research steps. Case studies will be assigned to show practical application of the research steps and will help give students a reasonable insight into marketing research. Through a formal research project, this course should also provide students with skill in planning, performing, and evaluating research and presenting marketing research.

Prerequisites:
MRKT-3012Personal Selling
More Information

This is a practical course designed for students who have an interest in a career in sales or related disciplines in the marketing field. Basic theories are discussed and employed. Emphasis is on development of specific sales preparations and presentation skills. Field research, prospect planning, videos, and role-plays will be included.

Prerequisites:
MRKT-3015Integrated Marketing Communications
More Information

A concentrated course to learn the fundamentals of creating, implementing, and evaluating an integrated marketing communications plan within the marketing arena. You will learn the skills required in planning and executing advertising and promotion programs requiring research, creativity and timing.

Prerequisites:
MRKT-3016International Marketing
More Information

This course is designed to survey global marketing in all its facets, starting with an examination of its economic base and going on to examine its practices and problems. The course will deal with the planning and development of products and services for international markets as well as their pricing, packaging, promotion, and distribution. Specifically, among other topics, the course will deal with multinationals, joint ventures, franchises, cultural differences, political climates, and legal and economic systems as they pertain to international marketing.

Prerequisites:
PROJ-1030Project Management FundamentalsRPL
More Information

Study the fundamental aspects and principles of project management including life cycle, integration, planning, organization and communication. Learn about work breakdown structures, diagramming, cost management and resource allocation. Examine today’s issues affecting project management including risk management, quality, conflict, and team building.

Beginning September 1, 2018: students enrolling in Online Education courses will be required to purchase textbooks and materials at participating Campus stores or online. To review booklists and purchase textbooks, please visit bookstore.rrc.ca.

Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.


Click the "More Info" link beside the course's name to view the description of the course.

Course Dates and Fees

2020 Fall Term - Distance Education
COMM-1000 Business Communication 1more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Apr 30, 21S. Olinyk-Schmidt208817$635
Location: Online
Dates
Nov 01, 20 - Apr 30, 21
Delivery
Instructor
S. Olinyk-Schmidt
Section
208817
Cost
$635
MATH-1051 Business and Financial Mathematicsmore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Apr 30, 21M. Elsayed207856$695
Location: Online
Dates
Nov 01, 20 - Apr 30, 21
Delivery
Instructor
M. Elsayed
Section
207856
Cost
$695
COMP-1081 Computers - Intromore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Jan 31, 21K. Mann205842$535
Dec 01, 20 - Feb 28, 21K. Mann205843$535
Location: Online
Dates
Nov 01, 20 - Jan 31, 21
Delivery
Instructor
K. Mann
Section
205842
Cost
$535
Dates
Dec 01, 20 - Feb 28, 21
Delivery
Instructor
K. Mann
Section
205843
Cost
$535
COMP-1237 Excel 2016more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Jan 31, 21J. Epps205850$535
Dec 01, 20 - Feb 28, 21J. Epps205851$535
Location: Online
Dates
Nov 01, 20 - Jan 31, 21
Delivery
Instructor
J. Epps
Section
205850
Cost
$535
Dates
Dec 01, 20 - Feb 28, 21
Delivery
Instructor
J. Epps
Section
205851
Cost
$535
ACCT-1971 Financial Accounting 1more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Apr 30, 21B. Young208816$695
Dec 01, 20 - May 31, 21B. Young204856$695
Location: Online
Dates
Nov 01, 20 - Apr 30, 21
Delivery
Instructor
B. Young
Section
208816
Cost
$695
Dates
Dec 01, 20 - May 31, 21
Delivery
Instructor
B. Young
Section
204856
Cost
$695
MRKT-3011 Marketing Researchmore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Feb 28, 21R. Warren204867$635
Location: Online
Dates
Nov 01, 20 - Feb 28, 21
Delivery
Instructor
R. Warren
Section
204867
Cost
$635
PROJ-1030 Project Management Fundamentalsmore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Jan 31, 21S. Thompson205928$609
Dec 01, 20 - Feb 28, 21S. Thompson205929$609
Location: Online
Dates
Nov 01, 20 - Jan 31, 21
Delivery
Instructor
S. Thompson
Section
205928
Cost
$609
Dates
Dec 01, 20 - Feb 28, 21
Delivery
Instructor
S. Thompson
Section
205929
Cost
$609
COMP-1218 Word 2013more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Nov 01, 20 - Jan 31, 21J. Epps205952$535
Dec 01, 20 - Feb 28, 21J. Epps205953$535
Location: Online
Dates
Nov 01, 20 - Jan 31, 21
Delivery
Instructor
J. Epps
Section
205952
Cost
$535
Dates
Dec 01, 20 - Feb 28, 21
Delivery
Instructor
J. Epps
Section
205953
Cost
$535

2021 Winter Term - Continuing Education
COMM-1023 Basic Business Communicationsmore info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 04, 21 - Mar 15, 21M6:00PM - 10:00PMS. Olinyk-Schmidt206041$509
Location: Online
Dates
Jan 04, 21 - Mar 15, 21
Class days
M
6:00PM - 10:00PM
Delivery
Instructor
S. Olinyk-Schmidt
Section
206041
Cost
$509
BUSA-1083 Event Planningmore info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 12, 21 - Mar 16, 21Tu6:00PM - 10:00PMC. Canada206047$499
Location: Online
Dates
Jan 12, 21 - Mar 16, 21
Class days
Tu
6:00PM - 10:00PM
Delivery
Instructor
C. Canada
Section
206047
Cost
$499
ACCT-1971 Financial Accounting 1more info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 12, 21 - Mar 18, 21Tu Th6:00PM - 10:00PML. Davidson206049$695
Location: Online
Dates
Jan 12, 21 - Mar 18, 21
Class days
Tu Th
6:00PM - 10:00PM
Delivery
Instructor
L. Davidson
Section
206049
Cost
$695
MRKT-1002 Marketingmore info
Location: Online
DatesClass DaysTimeDeliveryInstructorSectionCostActions
Jan 12, 21 - Mar 18, 21Tu Th6:00PM - 10:00PMS. Olinyk-Schmidt206055$685
Location: Online
Dates
Jan 12, 21 - Mar 18, 21
Class days
Tu Th
6:00PM - 10:00PM
Delivery
Instructor
S. Olinyk-Schmidt
Section
206055
Cost
$685

2021 Winter Term - Distance Education
COMM-1000 Business Communication 1more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - Jul 06, 21M. Kitz206236$635
Location: Online
Dates
Jan 06, 21 - Jul 06, 21
Delivery
Instructor
M. Kitz
Section
206236
Cost
$635
MATH-1051 Business and Financial Mathematicsmore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - May 06, 21M. Elsayed206235$695
Location: Online
Dates
Jan 06, 21 - May 06, 21
Delivery
Instructor
M. Elsayed
Section
206235
Cost
$695
COMP-1081 Computers - Intromore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - Apr 06, 21TBA206514$535
Feb 01, 21 - Apr 30, 21TBA206515$535
Mar 01, 21 - May 31, 21TBA206516$535
Location: Online
Dates
Jan 06, 21 - Apr 06, 21
Delivery
Instructor
TBA
Section
206514
Cost
$535
Dates
Feb 01, 21 - Apr 30, 21
Delivery
Instructor
TBA
Section
206515
Cost
$535
Dates
Mar 01, 21 - May 31, 21
Delivery
Instructor
TBA
Section
206516
Cost
$535
COMP-1237 Excel 2016more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - Apr 06, 21TBA206520$535
Feb 01, 21 - Apr 30, 21TBA206521$535
Mar 01, 21 - May 31, 21TBA206522$535
Location: Online
Dates
Jan 06, 21 - Apr 06, 21
Delivery
Instructor
TBA
Section
206520
Cost
$535
Dates
Feb 01, 21 - Apr 30, 21
Delivery
Instructor
TBA
Section
206521
Cost
$535
Dates
Mar 01, 21 - May 31, 21
Delivery
Instructor
TBA
Section
206522
Cost
$535
ACCT-1971 Financial Accounting 1more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - Jul 06, 21B. Young206244$695
Mar 01, 21 - Aug 31, 21B. Young206245$695
Location: Online
Dates
Jan 06, 21 - Jul 06, 21
Delivery
Instructor
B. Young
Section
206244
Cost
$695
Dates
Mar 01, 21 - Aug 31, 21
Delivery
Instructor
B. Young
Section
206245
Cost
$695
MRKT-3011 Marketing Researchmore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Feb 01, 21 - May 31, 21R. Warren206255$635
Location: Online
Dates
Feb 01, 21 - May 31, 21
Delivery
Instructor
R. Warren
Section
206255
Cost
$635
PROJ-1030 Project Management Fundamentalsmore info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - Apr 06, 21TBA206597$609
Feb 01, 21 - Apr 30, 21TBA206598$609
Mar 01, 21 - May 31, 21TBA206599$609
Location: Online
Dates
Jan 06, 21 - Apr 06, 21
Delivery
Instructor
TBA
Section
206597
Cost
$609
Dates
Feb 01, 21 - Apr 30, 21
Delivery
Instructor
TBA
Section
206598
Cost
$609
Dates
Mar 01, 21 - May 31, 21
Delivery
Instructor
TBA
Section
206599
Cost
$609
COMP-1218 Word 2013more info
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 06, 21 - Apr 06, 21TBA206619$535
Feb 01, 21 - Apr 30, 21TBA206620$535
Mar 31, 21 - May 31, 21TBA206621$535
Location: Online
Dates
Jan 06, 21 - Apr 06, 21
Delivery
Instructor
TBA
Section
206619
Cost
$535
Dates
Feb 01, 21 - Apr 30, 21
Delivery
Instructor
TBA
Section
206620
Cost
$535
Dates
Mar 31, 21 - May 31, 21
Delivery
Instructor
TBA
Section
206621
Cost
$535

Computer/Laptop Requirements

Online learning is a critical component of course delivery in all Red River College programs. To ensure each student has the tools they need to achieve their academic goals, all Red River College students require, at minimum:

1.  Off-campus access to a current computer with a webcam

2.  A high speed internet connection

• Recommended minimum speed: 10 mbps for download, 3 mbps for upload
• Slower internet connection speeds may result in audio and video issues. Please keep in mind that if others in your home are using the same internet connection at the same time as you are, you may also experience audio and video issues.
• Please refer to https://www.rrc.ca/studentcomputing for further information on Computer Requirements for Students.


Please note that any anticipated costs are not included in Books and Supplies estimates.

Recent Changes

Special Event Management (MGMT-1026) has been replaced with Event Planning (BUSA -1083).

Marketing 1 (MRKT-1061) and Marketing 2 (MRKT-2068) have been replaced with Marketing (MRKT-1002).

If Marketing 1 and Marketing 2 were previously taken, only 4 electives will be required.

The following courses taken prior to November 1, 2017 will be considered as elective credits towards this certificate:

  • Event Marketing
  • Proposal Writing
  • Public Relations 1
  • Retail Management
  • Sales Management
  • Services Marketing
  • Transportation System (Distribution 1)
As of January 2020 MATH-1039 Basic Business Mathematics plus MATH-1000 Financial Mathematics will no longer be offered. Students must take MATH-1051 Business and Financial Mathematics.

Transfer Credit Opportunities

If you wish to transfer credits between programs, check with the department head of the program in which you are seeking credit. You must first satisfy the admission procedure before any course credit transfer can occur.

You must obtain a minimum grade of C in any course you want considered for credit transfer into this program, whether the course(s) has been taken at Red River College or at another institution.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) is a process which documents and compares an individual's prior learning gained from prior education, work and life experiences and personal study to the learning outcomes in College courses/programs. For more information, please visit www.rrc.ca/rpl.

Graduate Employment Report

Red River College surveys its graduates on an annual basis to collect data related to the graduates’ employment status, salary, occupation and skill use. In addition, graduates are asked to indicate their level of satisfaction regarding the education they received at Red River College.

Visit www.rrc.ca/numbers/reports/graduate-satisfaction for graduate satisfaction and employment reports.

Graduation Requirements

You must complete your part-time program within eight years from the start of the first course in the program, unless otherwise stated in the program outline.

A program GPA of 2.0 (60%) is required to graduate.

You will not be granted more than 75% of your credit requirements for graduation through transfer of credit.

When you have successfully completed all the required courses in this program, be sure to apply for your certificate. For complete details on applying to graduate and convocation, see rrc.ca/convocation.

Questions about graduation? Please call 204-694-1789 or 1-866-242-7073 for assistance.

Graduation with Honours
If you obtain a grade point average (GPA) of 3.8 or better for the program, you will graduate with honours. If you fail any course in the program, you will not be eligible for this honours designation.

Employment Potential

Graduates have a variety of career options, including:

  • Marketing manager
  • Marketing coordinator
  • Marketing and sales manager

Contact Information

For more information, contact:

School of Continuing Education
E113 - 2055 Notre Dame Ave
Winnipeg, MB   R3H 0J9
Phone: 204-694-1789 or 1-866-242-7073 (toll free)
Fax: 204-633-6489
E-mail: cde@rrc.ca

How to Register

For information on how to register for courses in this program, follow the link below.

www.rrc.ca/part-time/registration/

Student Evaluation of Program

Every year Red River College surveys students, in all full-time programs, to learn more about their college experience. The questionnaire includes questions about students’ experiences with College programs, facilities, and services offered.

Visit www.rrc.ca/numbers/reports/student-evaluation-of-program for student evaluation of program reports.

College Support Services

Red River College is committed to student success and provides valuable support services to assist in helping students make the most of their time at RRC.

Visit www.rrc.ca/supports for more information.

Page produced on 2020-10-23 23:21:29
Red River College endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.