PART-TIME | WINNIPEG LOCATIONS COMWP-NA Computer Training Workshops

Courses and Descriptions

MRKT-9014Web Analytics

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

This course will take four hours to complete. You have 90 days to complete the course.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2024 Summer Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
DatesDeliveryInstructorSectionCostActions
Aug 06, 24 - Nov 04, 24TBA255854$109
Location: Online
Dates
Aug 06, 24 - Nov 04, 24
Delivery
Instructor
TBA
Section
255854
Cost
$109

2024 Fall Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
DatesDeliveryInstructorSectionCostActions
Sep 03, 24 - Dec 02, 24TBA259721$109
Oct 01, 24 - Jan 06, 25TBA259722$109
Nov 05, 24 - Feb 03, 25TBA259723$109
Dec 03, 24 - Mar 03, 25TBA259724$109
Location: Online
Dates
Sep 03, 24 - Dec 02, 24
Delivery
Instructor
TBA
Section
259721
Cost
$109
Dates
Oct 01, 24 - Jan 06, 25
Delivery
Instructor
TBA
Section
259722
Cost
$109
Dates
Nov 05, 24 - Feb 03, 25
Delivery
Instructor
TBA
Section
259723
Cost
$109
Dates
Dec 03, 24 - Mar 03, 25
Delivery
Instructor
TBA
Section
259724
Cost
$109
Page produced on 2024-07-23 03:12:51
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.