PART-TIME | WINNIPEG LOCATIONS COMWP-NA Computer Training Workshops

Courses and Descriptions

MRKT-9014Web Analytics

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

This course will take four hours to complete. You have 90 days to complete the course.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2022 Fall Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
DatesDeliveryInstructorSectionCostActions
Oct 04, 22 - Jan 02, 23TBA236678$105
Nov 01, 22 - Jan 30, 23TBA236707$105
Dec 06, 22 - Mar 06, 23TBA236708$105
Location: Online
Dates
Oct 04, 22 - Jan 02, 23
Delivery
Instructor
TBA
Section
236678
Cost
$105
Dates
Nov 01, 22 - Jan 30, 23
Delivery
Instructor
TBA
Section
236707
Cost
$105
Dates
Dec 06, 22 - Mar 06, 23
Delivery
Instructor
TBA
Section
236708
Cost
$105

2023 Winter Term - Distance Education
MRKT-9014 Web Analytics
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 03, 23 - Apr 03, 23TBA236899$105
Feb 07, 23 - May 08, 23TBA236928$105
Mar 07, 23 - Jun 05, 23TBA236929$105
Location: Online
Dates
Jan 03, 23 - Apr 03, 23
Delivery
Instructor
TBA
Section
236899
Cost
$105
Dates
Feb 07, 23 - May 08, 23
Delivery
Instructor
TBA
Section
236928
Cost
$105
Dates
Mar 07, 23 - Jun 05, 23
Delivery
Instructor
TBA
Section
236929
Cost
$105
Page produced on 2022-10-03 09:24:27
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.