Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Spring Term - Distance Education
MRKT-9013 Social Media Marketing
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
May 07, 24 - Aug 05, 24
TBA
251989
$109
Jun 04, 24 - Sep 02, 24
TBA
251990
$109
Location: Online
Dates
May 07, 24 - Aug 05, 24
Delivery
Instructor
TBA
Section
251989
Cost
$109
Dates
Jun 04, 24 - Sep 02, 24
Delivery
Instructor
TBA
Section
251990
Cost
$109
2024 Summer Term - Distance Education
MRKT-9013 Social Media Marketing
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jul 02, 24 - Sep 30, 24
TBA
255845
$109
Aug 06, 24 - Nov 04, 24
TBA
255846
$109
Location: Online
Dates
Jul 02, 24 - Sep 30, 24
Delivery
Instructor
TBA
Section
255845
Cost
$109
Dates
Aug 06, 24 - Nov 04, 24
Delivery
Instructor
TBA
Section
255846
Cost
$109
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
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