Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2025 Winter Term - Distance Education
MRKT-9013 Social Media Marketing
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 07, 25 - Apr 07, 25
TBA
264736
$135
Feb 04, 25 - May 05, 25
TBA
264737
$135
Mar 04, 25 - Jun 02, 25
TBA
264738
$135
Location: Online
Dates
Jan 07, 25 - Apr 07, 25
Delivery
Instructor
TBA
Section
264736
Cost
$135
Dates
Feb 04, 25 - May 05, 25
Delivery
Instructor
TBA
Section
264737
Cost
$135
Dates
Mar 04, 25 - Jun 02, 25
Delivery
Instructor
TBA
Section
264738
Cost
$135
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Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
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