Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying circle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2023 Fall Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Oct 03, 23 - Jan 01, 24
TBA
245850
$135
Nov 07, 23 - Feb 05, 24
TBA
245851
$135
Dec 05, 23 - Mar 04, 24
TBA
245852
$135
Location: Online
Dates
Oct 03, 23 - Jan 01, 24
Delivery
Instructor
TBA
Section
245850
Cost
$135
Dates
Nov 07, 23 - Feb 05, 24
Delivery
Instructor
TBA
Section
245851
Cost
$135
Dates
Dec 05, 23 - Mar 04, 24
Delivery
Instructor
TBA
Section
245852
Cost
$135
Page produced on 2023-09-30 10:33:48
Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
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