Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying circle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2026 Winter Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 06, 26 - Apr 06, 26
TBA
278019
$159
Feb 03, 26 - May 04, 26
TBA
278020
$159
Mar 03, 26 - Jun 01, 26
TBA
278021
$159
Location: Online
Dates
Jan 06, 26 - Apr 06, 26
Delivery
Instructor
TBA
Section
278019
Cost
$159
Dates
Feb 03, 26 - May 04, 26
Delivery
Instructor
TBA
Section
278020
Cost
$159
Dates
Mar 03, 26 - Jun 01, 26
Delivery
Instructor
TBA
Section
278021
Cost
$159
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
