PART-TIME | WINNIPEG LOCATIONS COMWP-NA Computer Training Workshops

Courses and Descriptions

MRKT-9011Paid Search (PPC)

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying circle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

This course will take four hours to complete. You have 90 days to complete the course.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2022 Fall Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
DatesDeliveryInstructorSectionCostActions
Oct 04, 22 - Jan 02, 23TBA236675$105
Nov 01, 22 - Jan 30, 23TBA236701$105
Dec 06, 22 - Mar 06, 23TBA236702$105
Location: Online
Dates
Oct 04, 22 - Jan 02, 23
Delivery
Instructor
TBA
Section
236675
Cost
$105
Dates
Nov 01, 22 - Jan 30, 23
Delivery
Instructor
TBA
Section
236701
Cost
$105
Dates
Dec 06, 22 - Mar 06, 23
Delivery
Instructor
TBA
Section
236702
Cost
$105

2023 Winter Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 03, 23 - Apr 03, 23TBA236896$105
Feb 07, 23 - May 08, 23TBA236922$105
Mar 07, 23 - Jun 05, 23TBA236923$105
Location: Online
Dates
Jan 03, 23 - Apr 03, 23
Delivery
Instructor
TBA
Section
236896
Cost
$105
Dates
Feb 07, 23 - May 08, 23
Delivery
Instructor
TBA
Section
236922
Cost
$105
Dates
Mar 07, 23 - Jun 05, 23
Delivery
Instructor
TBA
Section
236923
Cost
$105
Page produced on 2022-10-03 08:59:30
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.