Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying circle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2022 Fall Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Oct 04, 22 - Jan 02, 23
TBA
236675
$105
Nov 01, 22 - Jan 30, 23
TBA
236701
$105
Dec 06, 22 - Mar 06, 23
TBA
236702
$105
Location: Online
Dates
Oct 04, 22 - Jan 02, 23
Delivery
Instructor
TBA
Section
236675
Cost
$105
Dates
Nov 01, 22 - Jan 30, 23
Delivery
Instructor
TBA
Section
236701
Cost
$105
Dates
Dec 06, 22 - Mar 06, 23
Delivery
Instructor
TBA
Section
236702
Cost
$105
2023 Winter Term - Distance Education
MRKT-9011 Paid Search (PPC)
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 03, 23 - Apr 03, 23
TBA
236896
$105
Feb 07, 23 - May 08, 23
TBA
236922
$105
Mar 07, 23 - Jun 05, 23
TBA
236923
$105
Location: Online
Dates
Jan 03, 23 - Apr 03, 23
Delivery
Instructor
TBA
Section
236896
Cost
$105
Dates
Feb 07, 23 - May 08, 23
Delivery
Instructor
TBA
Section
236922
Cost
$105
Dates
Mar 07, 23 - Jun 05, 23
Delivery
Instructor
TBA
Section
236923
Cost
$105
Page produced on 2022-10-03 08:59:30
Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
