PART-TIME | WINNIPEG LOCATIONS COMWP-NA Computer Training Workshops

Courses and Descriptions

MRKT-9009Marketing Automation

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

This course will take four hours to complete. You have 90 days to complete the course.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2022 Fall Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
DatesDeliveryInstructorSectionCostActions
Oct 04, 22 - Jan 02, 23TBA236673$105
Nov 01, 22 - Jan 30, 23TBA236697$105
Dec 06, 22 - Mar 06, 23TBA236698$105
Location: Online
Dates
Oct 04, 22 - Jan 02, 23
Delivery
Instructor
TBA
Section
236673
Cost
$105
Dates
Nov 01, 22 - Jan 30, 23
Delivery
Instructor
TBA
Section
236697
Cost
$105
Dates
Dec 06, 22 - Mar 06, 23
Delivery
Instructor
TBA
Section
236698
Cost
$105

2023 Winter Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
DatesDeliveryInstructorSectionCostActions
Jan 03, 23 - Apr 03, 23TBA236894$105
Feb 07, 23 - May 08, 23TBA236918$105
Mar 07, 23 - Jun 05, 23TBA236919$105
Location: Online
Dates
Jan 03, 23 - Apr 03, 23
Delivery
Instructor
TBA
Section
236894
Cost
$105
Dates
Feb 07, 23 - May 08, 23
Delivery
Instructor
TBA
Section
236918
Cost
$105
Dates
Mar 07, 23 - Jun 05, 23
Delivery
Instructor
TBA
Section
236919
Cost
$105
Page produced on 2022-10-03 10:31:23
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.