PART-TIME | WINNIPEG LOCATIONS COMWP-NA Computer Training Workshops

Courses and Descriptions

MRKT-9009Marketing Automation

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

This course will take four hours to complete. You have 90 days to complete the course.

Textbooks and Booklists

Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.

Note: Courses requiring a textbook will show "TR" in the Delivery field.

Course Dates and Fees

2024 Summer Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
DatesDeliveryInstructorSectionCostActions
Jul 02, 24 - Sep 30, 24TBA255833$109
Aug 06, 24 - Nov 04, 24TBA255834$109
Location: Online
Dates
Jul 02, 24 - Sep 30, 24
Delivery
Instructor
TBA
Section
255833
Cost
$109
Dates
Aug 06, 24 - Nov 04, 24
Delivery
Instructor
TBA
Section
255834
Cost
$109
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Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.