This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2024 Fall Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Dec 03, 24 - Mar 03, 25
TBA
259685
$109
Location: Online
Dates
Dec 03, 24 - Mar 03, 25
Delivery
Instructor
TBA
Section
259685
Cost
$109
2025 Winter Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jan 07, 25 - Apr 07, 25
TBA
264724
$135
Feb 04, 25 - May 05, 25
TBA
264725
$135
Mar 04, 25 - Jun 02, 25
TBA
264726
$135
Location: Online
Dates
Jan 07, 25 - Apr 07, 25
Delivery
Instructor
TBA
Section
264724
Cost
$135
Dates
Feb 04, 25 - May 05, 25
Delivery
Instructor
TBA
Section
264725
Cost
$135
Dates
Mar 04, 25 - Jun 02, 25
Delivery
Instructor
TBA
Section
264726
Cost
$135
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Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
Red River College Polytechnic endeavours to provide the most current version of all program and course information on this website. Please be advised that classes may be scheduled between 8:00 a.m. and 10:00 p.m. The College reserves the right to modify or cancel any course, program, process, or procedure without notice or prejudice. Fees may change without notice.
