This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.
This course will take four hours to complete. You have 90 days to complete the course.
Textbooks and Booklists
Students enrolling in Part-Time and Online Education courses may be required to purchase textbooks and materials at participating Campus Store locations or online at bookstore.rrc.ca. Student booklists will be available approximately 3 weeks prior to scheduled course start dates. Please ensure materials are purchased in advance, to be available for the start date.
Note: Courses requiring a textbook will show "TR" in the Delivery field.
Course Dates and Fees
2023 Summer Term - Distance Education
MRKT-9009 Marketing Automation
Location: Online
Dates
Delivery
Instructor
Section
Cost
Actions
Jul 04, 23 - Oct 01, 23
TBA
243038
$105
Aug 01, 23 - Oct 29, 23
TBA
243040
$105
Location: Online
Dates
Jul 04, 23 - Oct 01, 23
Delivery
Instructor
TBA
Section
243038
Cost
$105
Dates
Aug 01, 23 - Oct 29, 23
Delivery
Instructor
TBA
Section
243040
Cost
$105
Page produced on 2023-03-29 09:02:07
Please take note of the following course code:
You will need to refer to this code for registration purposes.
Online Registration is not available for this course. Please contact your local registration office or click link below for other registration options.
Please note: Students can only be added to the wait list for one section of a course.
You will be contacted by Red River College Polytechnic via email as soon as a spot becomes available.
Waitlist Request for Section #
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